Although the Netflix movie show was launched years ago, in the last decade it has become the home broadcast giant, whose major production company is seeking to showcase its work through that platform.
While Hollywood considered some businesses a mere waste, Netflix created a huge company, and it directly compete with the established media players, using its content. Even today, the world's largest media companies have found themselves lagging years behind.
Thanks to the overwhelming success achieved by Netflix, the companies that contributed to it inadvertently achieved are the same companies that compete with the platform today.
In their report, published by the American "Fox" website, the two authors, Rani Mola and Peter Kafka, said that Netflix, which appeared in 2007, was only in its early stages to broadcast TV programs and films, and was relatively dominating the market. While online videos are only associated with YouTube, we can watch funny things or clips from the well-known Saturday Night Live variety.
For now, everyone is racing to catch up with Netflix and launch their broadcast services. And major media companies are nowhere near like Disney.
This story is part of a group of other stories that were presented in this week’s episode of (The Land of the Giants .. The Impact of Netflix), which deals with the impact of the platform on Hollywood and the people who run and work in it.
The authors mention that the roots of this success go back to the old classic "Sunset Boulevard", where Netflix's presence really became apparent. Billboards that were used to advertise movies and TV shows from a variety of studios and networks, are currently dedicated solely to Netflix products because they have bought the billboards entirely.
But success really began in 2008, when Netflix stormed broadcasts spectacularly through new approaches, buying digital movie broadcast rights from Disney and Sony and from the paid television network Starz that had ambitions in their broadcast service. , But the latter's fate was failure, which is why we may not have heard about the Vongo platform.
This is why Netflix got these movies at a cheap price, around $ 30 million annually, and its broadcast service became very sophisticated in a very short time. Moreover, in 2012, when Netflix wanted to enter into a new content streaming deal from Disney, which at the time realized that the broadcast idea underlying Netflix was important, it paid an estimated $ 300 million annually.
The authors mentioned a contractual vulnerability they exploited for Netflix, by allowing them to acquire Disney and Sony products without entering into deals with them. Soon, however, media companies scrambled to display their business directly on Netflix, realizing that Netflix had become a home show treasure and an almost easy source of free profit.