Crocs came out with their strange rubber design in 2002 in the form of a sole filled with protrusions to protect from slipping, and on top of that it spread an infinite number of colors and designs, which made it easy for merchants to imitate it with cheaper materials, to find roving carts topped with red and yellow shoes with a low color Prices are on the way for the poor, hard-working.
However, this spread did not prevent describing the shoes as the most ugly in the world, as one of the consumers told him about the American HuffPost site, "It is great in the dog garden or in the backyard of the house, and it is very difficult to clean sports shoes, while it is easy to clean this shoe with the water hose. ".
Crocs is a global leader in casual shoes for women, men and children despite its uncomfortable appearance that consumers know and condone, and the vast majority of its shoes contain Croslite, a lightweight, neither plastic nor rubber-absorbing material developed and developed. To ensure maximum lining, it is also designed as a hollow beehive to resist odor and prevent the growth of bacteria and fungi.
Corona pushes Crookes forward
The famous shoe stands in a neutral area between being a shoe and a shoe, until the matter is confused to some and considered it a home slipper and a light shoe outside it at the same time, which caused a wide wave of criticism from conservatives of public taste, and the shoe and its dependents faced a lot of criticism, as "shoe reduces Your business. "And you can't take someone who wears it seriously.
The company responded to this joyfully through its campaign propaganda slogans such as "Discover the fun" and "Come as you are", but the repeated attacks somehow succeeded in affecting, so Crocs moved along with the rest of our neglected shoes that are not correct to come out with.
The situation has not changed, despite the company's attempts to issue new forms inspired by marshmallows and fruits, and even linked it with designs of dresses to attract the attention of consumers and provoke controversy.
That stage went slowly until the beginning of the year 2020, when it was the only shoe company that announced that its profits increased strongly in the first quarter of the year, amid many factors that affected retail operations due to the arrival of the world to the peak of the spread of the Corona virus, and the decline in purchases of luxuries Like clothes in exchange for food and disinfectants.
After years of confining it to a lower position, the percentage of searching for shoes on the Internet rose to 32% during last April, and sales increased by 10% at the hands of those who are seeking to adapt to a limited lifestyle, and the justification is that if the possibility to escape from the acquisition of Crocs shoes in the past Easy to maintain the overall look of lovers of elegance has become difficult today amid many attempts to cope with spending weeks at home.
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We hope you hear the cheers every night from cities around the country. We hope that you are able to find comfort in gestures from brands trying to do their part. Most of all, we hope you and your loved ones are safe and healthy đź’šHappy National Nurses Week!
A post shared by Crocs Shoes (@crocs) on May 6, 2020 at 10:23 am PDT
Doctors shoes
The company strengthened its presence among those forced to stay at home on the one hand, and played the biggest role when it exported itself as the owner of the shoes of doctors and nurses who stand on their feet for hours and days without interruption to work, to prevent the transmission of the Corona virus from hospitals to their homes where their children and their families live.
With the start of the current crisis, Crocs has conducted an experiment distributing 10 thousand pairs of its shoes every day to the medical staff for free, but after a few weeks the company announced plans to increase its donations to 20 thousand pairs per day, due to the good reaction from the doctors who shared their photos on the communication sites Social shoe with stage.
Now and always, we need to take care of each other. Sending love to you, #CrocNation đź’š And sending free shoes to our frontline heroes in healthcare. Visit https://t.co/xNp6I2aRd8 to request your pair. #CrocsCares pic.twitter.com/G4fyLe0kQq
- Crocs Shoes (@Crocs) March 25, 2020
In a statement on her official account on Twitter, the company's CEO Andrew Reese said, "We will continue to pay our product free of charge to the medical staff daily, the duration will depend on our stock and the amount of requests we receive, and health care workers can communicate with us daily to get the shoe."
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* UPDATE: We are continuing our donation efforts on Monday at 8 pm ET to accommodate various shift schedules. Thank you for the tremendous response this week! We have officially donated over 180,000 pairs of shoes to healthcare workers on the frontlines 💚 With all of our appreciation, Your friends at Crocs 🙏
A post shared by Crocs Shoes (@crocs) on Apr 3, 2020 at 11:40 am PDT
The company did not specify the total amount of donation or a certain number of shoes, instead it committed itself on its official website to work "with the best possible effort to serve the largest possible number every day during this difficult period, those who work incredibly hard to defeat the Corona virus."