Strengthen the promotion of educational signs, education must not be delayed
Improper use of educational signs frequently occurs
□ Our reporter Han Dandong
□ Liang Chen, an intern in this newspaper
Recently, a video platform shooter found in Chengdu that a series of restaurants throughout Chengdu "Six Years Sixth" and "Six Years Two" use a large number of red scarf logos as store logos. , And contact the market supervision department to interview and rectify the illegal use of the red scarf as the store logo for the "six-year class" and "six-year class two" stores of Chengdu Jinrui Restaurant Management Co., Ltd. The entire network platform will withdraw the logo and gradually replace the physical store logo.
As a symbol of the Young Pioneers, the red scarf carries a profound educational significance. However, in recent years, there have been frequent incidents of improper use of red scarves and other educational signs by companies. Why are educational signs of abuse being abused and how to avoid such behaviors? "Legal Daily" reporter interviewed this.
Frequent abuse of logo events
Ignore the profound educational significance
In recent years, improper use of the Young Pioneer logo such as the red scarf has occurred from time to time.
In March 2019, short video producer Tang Moumou uploaded multiple videos of exposed and red scarf fishing on the Internet. After verification by the public security department, Tang Moumou was detained for 12 days and fined 1,000 yuan.
In July 2018, a Shanghai company invited a Japanese adult actress to wear a red scarf to participate in "public welfare activities", which caused some netizens to misunderstand that the actor was hired as a young pioneer team counselor. Shanghai Zhenhai Industrial Co., Ltd. imposes administrative penalties for improper use of red scarves and imposes a fine of 1 million yuan, and another fine of 300,000 yuan. The National Youth Work Commission also issued a statement condemning the incident.
In September 2018, the "Wanda Red Scarf" incident triggered social debate. "Wanda" commercial advertisement appeared on the red scarf distributed to students in Danyang Road Primary School, Heze City Development Zone, Shandong Province. Afterwards, the relevant local authorities investigated the advertisers and ad producers involved, and 3 general managers including Heze Wanda Plaza Management Company The main responsible person was fired.
Since 2019, the entire regiment has insisted on fighting against violations of laws and regulations, and has effectively deterred the violation of the use of the Young Pioneers logo in the society.
In April this year, the Central Office of the Communist Youth League and the Office of the National Youth Working Committee specially formulated the "Regulations on the Administration of the Use of the Chinese Junior Pioneer Red Scarf, Team Flag, Team Logo, Team Committee (Captain) Logo and Team Song" to further clarify the use of the logo. Standardization and management methods.
In May this year, the Central Committee of the Communist Youth League once again launched a special six-month rectification operation to guide the localities to deal with the irregular use of the Young Pioneer logo, especially the commercial use, and asked the League organizations at all levels to actively cooperate with relevant departments to deal with violations. Standardizing protection work introduces depth.
According to Zheng Ning, director of the Law Department of the Cultural Industry Management School of the Communication University of China, from April 23 to 27, 1950, the Central Committee of the New Democratic Youth League of China held the first national cadre meeting for children and children in Beijing, and established the red scarf as a Young Pioneer logo.
Liu Junhai, director of the Institute of Commercial Law of Renmin University of China, said: "Businessmen are unaware of the commemorative significance of the red scarf, and the profound educational significance of remembering the martyrs and encouraging the descendants, and ignoring the educational symbols such as the red scarf. The successor and the beneficial role in defending the core values of society. The improper use of the red scarf logo to make money is actually an act of profit-seeking and profit-seeking."
Establish a collaborative working mechanism
Strengthen online and offline law enforcement
Why are educational emblems such as red scarves abused?
In this regard, Zheng Ning believes that the reason why red scarves and other educational logos are abused is firstly because of the profit-seeking nature of business activities, while red scarves and other logos have a positive and positive meaning, which is easy to be used to whitewash and improve the business image; followed by Because the perpetrator lacks legal awareness and correct values; the third is that the relevant regulatory authorities are not strict in review and the punishment of law enforcement agencies is not strong enough.
"Businessmen abuse red scarves and other signs, the main purpose is to make money for young groups, through this'pull the flag, make tiger skin' approach to narrow the psychological distance between themselves and the target group." Liu Junhai said, if the school teacher Without reminding parents, it is easy for young people to mistake them for being run by schools or charities, which can lead to deception. Such improper use of red scarves and other educational signs frequently occurs, indicating that there are still some loopholes in supervision, and there are still certain blind spots in the supervision of market supervision departments, Communist Youth League organizations and other relevant departments.
"The misuse of educational emblems such as red scarves is an insult to the country and the martyrs. It not only tramples on our beliefs and morals, but also violates the legal provisions. Such behavior should be stopped and punished in a timely manner." Zheng Ning said.
Zheng Ning pointed out that the Laws and Regulations on the Protection of Heroes and Martyrs, Public Security Management Penalty Law, Criminal Law, and the "Regulations on the Ecological Governance of Network Information Content", as well as the "Basic Standards for the Signage and Etiquette of the Chinese Youth Pioneer Team" "Notice" "China Junior Pioneer Red Scarf, Team Flag, Team Logo, Team Committee (Captain) Logo and Team Song Management Regulations" etc. have made regulations on the use of red scarves and other logos, if commercial or misuse of red scarves are of educational significance The logo will be subject to administrative punishment such as critical education, fines, business license revocation, administrative detention, etc. In severe cases, criminal responsibility will also be pursued.
How to prevent the misuse of educational signs such as red scarves?
Liu Junhai suggested that the market supervision department, the Central Committee of the Communist Youth League and other organizations should form a joint supervision force, improve the level of supervision, and educate merchants on social responsibility to avoid abuses caused by profit.
At the same time, publicity and education for elementary school students should also be strengthened, and rational consumption, safe consumption, scientific consumption, and civilized consumption should be advocated. Whether they are facing red scarves or other educative signs, they should maintain a rational consumption concept and let them have the correct view The ability to identify. In this regard, schools, parents and other aspects should work together.
Zheng Ning believes that to avoid the misuse of educational signs, it is necessary to strengthen online and offline law enforcement, increase penalties, multi-sectoral establishment of collaborative work mechanisms, carry out special rectification actions, and strictly prohibit the commercial use of educational signs; open and unblock reports Complaint channels, relying on platforms such as telephones, mailboxes, Internet platforms, and the "12355" youth service hotline, to mobilize all sectors of the society to supervise and report violations; strengthen publicity and education on educational significance signs throughout the society, and at the same time strengthen the popularization of relevant laws and regulations .
Liu Junhai said that if the use of red scarves is protected, the relevant production units should also be strictly required. No one can make it if they want to make it. Instead, they must obtain the consent of the relevant department or person in charge and be authorized to make it.
"Using rule of law thinking to maintain the use of educational labels such as red scarves is of great significance, which helps to prevent businesses from using red scarves and other logos as gimmicks and misleading consumers." Liu Junhai said.