Store revenues of more than 12 million a year earlier
  shop "online" business Wang (Chinese Internet)

  Attract more customers by means of live broadcasting and short videos; use digital tools such as Alipay to collect bills and order meals; obtain financing through Internet bank credit loans and timely "self-help"...this is the current operation of many small shop operators daily. With the help of Internet management methods, Chinese shops have shown tenacious vitality during the epidemic prevention.

  The breakthrough of self-help in small shops

  For some time, many consumers have discovered that the small shops around them are changing: the barber shop downstairs has started broadcasting, and the vouchers on the roadside can also be used for coupons. More and more small restaurants and fruit shops can " "Home delivery"... The digital transformation of the store has brought more convenience to people's lives, and has also become a breakthrough point for the store to "self-help".

  The data shows that through flexible digital management methods such as take-out and delivery services and consumer coupons on digital life platforms, small shops across the country have resumed rapid production. Since late April, an average of 1 million small businesses such as self-employed individuals and “married couples” have applied for payment codes, new stores or digital transformation in Alipay every week. The revenue of 12 million small stores has increased compared with the same period last year.

  In an interview with this reporter, Pan Helin, executive dean of the Digital Economic Research Institute of Zhongnan University of Economics and Law, said in an interview with this newspaper that the economy of small shops, which are mainly service industries, has been seriously affected by the new coronary pneumonia epidemic. Realistic choice to achieve production and maintain the vitality of small stores; in addition, the current consumer demand is developing towards informationization, digitization, and intelligence. Digital transformation can effectively cater to new consumer needs, upgrade and cultivate new consumer formats, reduce operating costs, and increase transaction efficiency. The store economy brings more benefits and new development space.

  The "2019-2020 Small and Micro Financing Status Report" issued by the All-China Federation of Industry and Commerce shows that since the outbreak, obtaining financing through Internet bank credit loans is one of the important ways for micro-enterprises and self-employed households to solve funding difficulties.

  Industry insiders pointed out that the current digital transformation of small shops mainly from three aspects: First, improve the level of information management, with the help of digital management methods and industrial Internet platforms to improve business management models; Second, explore new business models, from a single line The next scenario is changing to an online and offline dual interaction model; the third is to learn from the advanced experience of demonstration enterprises, strengthen network collaboration with small shops in industrial clusters, and achieve technology, capacity and order sharing.

  Internet platforms are making moves

  In order to further support small shops out of the predicament, major Internet platforms have issued support plans to support the economic development of small shops, involving specific measures such as supply of goods, data intelligence, financial support, customer protection, and payment.

  On the basis of the "Spring Breeze" million-store plan, Meituan has continued to launch financial assistance, digital training, and online operations for small merchants. It is reported that newly opened merchants can apply in the Meituan merchant APP (application program), and eligible merchants can receive interest-free start-up funds to ease the initial funding pressure. WeChat Pay released the “National Small Shop Pyrotechnics Program”, which is aimed at all WeChat Pay small merchants who use face-to-face payment on the platform, and outputs four new digital policies in terms of online and offline integration, welfare subsidies, merchant education guides, and business support support. In addition,'s "Star Fire" support plan will provide each small shop with up to 100,000 yuan in interest-free credit purchases. Suning Store launched the pilot of franchise model, focusing on helping the store to open up a variety of online and offline businesses, and serving the community economy.

  "The high cost of transformation and the relative lack of capacity are the two major problems faced by the digital transformation of the small store economy." Pan and Lin pointed out that Internet companies have more experience in producing and serving online and offline connections. With their own resource advantages and The brand effect, the ability to meet the transformation needs of small shops, can help small shops to solve the pain points and difficulties in digital transformation, and help the smooth transformation of small shops in terms of reducing costs and improving capabilities.

  In the process of digitization, major Internet companies empower small shops to achieve symbiotic development and promote the prosperity of the entire industry. This is a win-win process of common growth, which is conducive to stimulating new momentum and promoting long-term economic structural transformation and upgrading.

  Policies support small shops to pick up

  "Currently, the digital economy leading economic and social development has become a broad consensus, and it is an important carrier of China's innovation-driven strategy, which helps to build new competitive advantages and seize the commanding heights of economic development." Pan Helin pointed out that the small store economy is China's economy As an important component, the digital transformation of the small store economy helps to improve the vitality and resilience of the economy, empower traditional industries with points, promote the continuous optimization of the economic structure, and promote the high-quality development of the economy. Revitalizing the store economy is an important way to stabilize employment and promote economic recovery.

  Many departments have paid attention to the economy of small shops and supported this livelihood chassis. More actively introduced policies to help the economy of small shops recover. A spokesman for the Ministry of Commerce, Gao Feng, said recently that with regard to supporting small and micro enterprises in the field of commerce and circulation, the Ministry of Commerce will work with relevant departments to promote the development of the economy of small stores, accelerate the development of convenience, specialization, and digitalization of small stores, and promote the formation of Multi-level, multi-category small store economic system.

  The State Administration of Taxation recently formulated and issued the Announcement on the Matters Concerning the Delay in the Payment of 2020 Income Taxes for Small Profit-making Enterprises and Individual Industrial and Commercial Households, and assisted in the economic development of small shops through precise assistance with preferential tax policies. The online merchant bank and the All-China Federation of Industry and Commerce jointly launched the "contactless loan" micro-help program. 100 banks responded quickly and fully supported the resumption of production and production of about 10 million small and micro enterprises, individual industrial and commercial households and farmers in the country.

  Experts pointed out that in order to accelerate the digital transformation of the store economy, on the one hand, the government should continue to introduce supporting policies such as tax reduction, financial support, and consumption stimulus to ease the operation difficulties of the store and reduce its operating costs; on the other hand, to continue Promote digitalization to empower the store economy and help store transformation, and major Internet companies should be encouraged to provide help to the store and form a systematic store support system.

Li Jiabao

Li Jiabao