The advertising boycott against Facebook is growing in strength. During Thursday, more than 600 companies had joined the campaign, among them the Swedish companies Oatly and SJ.

The social media giant has been criticized for several years for not clearly acting against hateful and racist content on the platform, a criticism that was further updated in the wake of the Black Lives Matter movement.

Last week, Facebook announced that in the future it will start flagging posts that have a news value, but that violate the company's policy.

But according to the BBC, the company's CEO Mark Zuckerberg should not be willing to give in to the pressure.

"Will not change our policy"

During a meeting with employees last Friday, Zuckerberg should have said that he believes advertisers will be returning to the platform soon. 

"We will not change our policy because of the risk of losing a small percentage of our revenues," Mark Zuckerberg said.

In conversation with the promoter

The statement has since been confirmed by Facebook, who will now sit down in conversation with one of the boycotts initiators.

In an email, Facebook should also have assured businesses and advertisers that they are doing everything they can to remove hateful and racist content.

“This work is never complete. We are proud that our apps can help bring people together, learn from each other and be organized against hate and to show solidarity, ”Facebook writes in the email.

Facebook has previously claimed that artificial intelligence manages to remove 90 percent of the hateful content before it is reported.