China-Singapore Jingwei client, June 30 (Xiong Jiali) This year's Dragon Boat Festival holiday is my country's second small vacation after entering the normal epidemic prevention and control stage. According to incomplete statistics from the China-Singapore Jingwei client, as of 19:00 on June 29, 21 provinces including Hunan, Shanghai, Guangdong, Yunnan, and Xinjiang published tourism data for the Dragon Boat Festival, of which 4 provinces had tourism revenues exceeding 5 billion.
4 provinces' tourism revenue exceeds 5 billion
During the Dragon Boat Festival in 2020 (June 25-27), the country received a total of 48.809 million domestic tourists, with a cumulative domestic tourism revenue of 12.28 billion yuan.
From the perspective of provinces, in terms of tourism income, among the 21 provinces mentioned above, the Dragon Boat Festival tourism income in Hunan, Shanghai, Guangdong and Yunnan all exceeded 5 billion yuan. Among them, Hunan ranked first with 8.082 billion yuan, Shanghai ranked second with 5.8 billion yuan, Guangdong ranked third with 5.26 billion yuan, and Yunnan followed with 5.03 billion yuan, ranking fourth.
Regarding the number of tourists, 10 provinces including Hunan, Guangdong, Guizhou, Shaanxi, Hubei, Shanxi, Yunnan, Henan, Jiangxi, and Liaoning received more than 5 million tourists. Among them, Hunan and Guangdong have exceeded 10 million person-times.
Self-driving tours, peripheral tours and cultural leisure have driven the orderly recovery of the tourism market. China Tourism Research Institute pointed out that the cautious attitude of travel has shown obvious signs of relaxation. During the Dragon Boat Festival, the national reception of domestic tourists recovered 50.9% year-on-year, and the tourism revenue recovered 31.2% year-on-year. Compared with the Labor Day holiday, the recovery progress dropped by 2.7 and 5.5 percentage points respectively. However, compared with the Ching Ming Festival holiday, the recovery progress has increased by 12.3 and 11.9 percentage points, respectively, and the per capita consumption per trip has also increased significantly. The data shows that the confidence of tourism consumption is recovering, the momentum of industry revitalization is beginning to accumulate, and the trend of the tourism economy bottoming out and stabilizing and improving continues.
Rigid requirements for the management of tourist reservations into scenic spots
The Ministry of Culture and Tourism pointed out that booking tourism has become a rigid requirement for scenic area management. During the Dragon Boat Festival, the Ministry of Culture and Tourism urged all localities to adhere to the requirements of limit, appointment, and peak shift, and strictly observe the bottom line that the number of tourists received in the scenic area does not exceed 30% of the maximum carrying capacity.
According to the China Tourism Research Institute, during the Dragon Boat Festival holidays, the safety awareness of tourism consumption such as "reservation, meal sharing, and one-meter noodles" has been further strengthened, and civilized tourism has become a common practice. habit.
According to research data from the China Tourism Research Institute, 81.7% of tourists experienced reservations during the Dragon Boat Festival, which was an increase of 4.3 percentage points over Labor Day. Among them, 71.4% of tourists believed that the reservation experience was good. Some tourists who failed to make reservations for the tickets expressed regret, but expressed their understanding and support for the travel reservation. On the 27th, Ctrip's "Dragon Boat Tourism Market Big Data Report" also showed that this year's Dragon Boat Festival, tourists' recognition of high-quality high-end products and reservation systems has become higher and higher, and has become the mainstream choice for this year's travel market.
New latitude and longitude photo in tourist information map
Organization: The medium and long-distance tourism market has recovered in an orderly manner
During the Dragon Boat Festival holiday period, the national railway sent 26.78 million passengers, with an average of 6.7 million passengers a day; on June 25, the national railway sent 7.53 million passengers, a new high in single-day passenger traffic after the Spring Festival in 2020. The China Tourism Research Institute believes that the passenger transport of medium and long distance transportation is stable and orderly, and the first signs of the recovery of the tourism market are beginning to appear.
Meituan’s big data shows that the overall ticket price for the Dragon Boat Festival is 30% lower than last year. Many airlines offer discounts ranging from 2% to 6% off. Beijing-Shanghai, Beijing-Guangzhou, Beijing-Kunming, Beijing-Xi'an, Beijing- The round-trip airfare in Guiyang is as low as 500 yuan. According to research data from the Tourism Research Institute, the proportion of tourists traveling more than 300 kilometers during the Dragon Boat Festival accounted for 12.7%, an increase of 2.4 percentage points from the Labor Day. The medium and long-distance tourism market showed signs of orderly recovery.
Dai Bin, president of the China Tourism Research Institute, pointed out that during the epidemic, there was no spread or spread of the epidemic due to organized tourism activities in the country, there were no large-scale corporate failures and employee unemployment, and no major tourism safety accidents or negative public opinion. With the development of the epidemic prevention and control situation, the focus of the tourism front is shifting from prevention and control to industrial revitalization, and the fundamentals of high-quality integration of culture and tourism are expected to be optimistic. (China-Singapore Jingwei APP)
All rights reserved by Sino-Singapore Jingwei. Without written authorization, no unit or individual may reprint, extract or use in other ways.