With a variety of Arabic content, Netflix storms the world of Youssef Chahine and Yusri Nasrallah

Netflix fans are on a date with various Arabic content by displaying a group of 43 new films that mix the movie masterpieces of prominent directors, such as Youssef Chahine, Yousry Nasrallah, Nadine Labaki and Mustafa El Akkad with contemporary masterpieces of directors, such as Anne-Marie Jacir India and Boujemaa and Mahdi Bersaoui as films "Al-Masir", "Al-Resala" and "Capernaum".

Noha Al-Tayeb, Head of Content Acquisition and Licensing for the Middle East, North Africa and Turkey at Netflix, confirmed that the decision to add this content came with the aim of sharing Arabic cinematic stories with 183 million subscribers around the world, especially for people who had not had the opportunity to view them previously, and also those who wish to repeat Watch it.

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According to Noha Al-Tayyib, Netflix's message came to assure viewers that its content will not be limited to American works only, but that the Arab content will become a major part of the cultural fabric of it, especially since the stories presented are of an authentic local nature that reflects the diverse Middle East and North Africa region with different cultures. Molten, in support of the uniqueness of the Arab world, with the rapid expansion of the Arabic content library on the platform.

Regarding the nuances of the audience in the Arab region, Al-Tayeb indicated that Netflix has focused in the past years on developing the diverse Arab content that expresses the unique cultures of the Arab peoples, so the network recently acquired the group "6 Windows in the desert" Saudi Arabia, as well as the Saudi animated movie " Screws. "

Also, last month, coinciding with Eid Al-Fitr, the network added a group of 10 plays from Beautiful Time that included works by screen giants, such as Adel Imam, Abdul-Hussein Abdul-Ridha, Saeed Saleh, Younis Shalaby, Ahmed Zaki and Hassan Mustafa.

Other famous works include the Syrian drama series "The Writer", the Egyptian movie "The Blue Elephant", the Kuwaiti drama "I Have a Scenario", the movie "The Dip", which is the first Jordanian movie to be nominated for an Academy Award, and the Lebanese drama and crime series "Al-Haiba".

Simultaneous global display

Although not all business is available globally simultaneously, Al-Tayeb clarified the network’s endeavor to provide a complete global service and library so that no one would have to wait to watch the latest shows and movies.

"As for the recent releases, we negotiated to obtain the universal rights of the majority of the content, especially contemporary Arab films, and the content licensing world maintains a very regional and fragmentary nature, and it is necessary some time - at least several years - to reach a simultaneous global show."

"However, all films will be available to our members in the MENA region because of their position in Arab history and culture. These decisions are not based on the number of members who will be liked only by the content, but on what this content adds to Netflix, whether by raising the level of our shows , Or by feeling that members around the world have rich content that satisfies their desires. "

Selection criteria for artwork

Regarding the criteria for selecting the list of Arab works, especially contemporary films that include rising stars from the Arab region, Noha Al Tayeb said, "The content strategy we are adopting in the region aims to provide works produced by Arabs and Arabs, sharing Arab programs and films globally, and providing talent and Arab filmmakers with a platform To gain fans globally, working with new faces is an essential part of this strategy. "

"The contemporary films that we are adding now reflect the beauty, richness and diversity of Arab culture, its deep commitment to justice, women's rights, social and political revolutions, history, traditions, family ties and friendships, which are entertaining and inspiring films with personal and political dimensions, and highlight the ever-evolving nature of our region, whether it is from the Gulf states, Passing through Syria, Lebanon and Egypt, all the way to the countries of the Maghreb. "

The network presents an inspirational set of works such as the movie "Beauty and Dogs", which deals with the story of a young Tunisian woman who meets a mysterious man at a university party and leaves with him, but in the end she must fight for her rights and dignity, while the movie "Sama" has won several awards, as it goes on to us in An epic journey of women's experience in war, depicting amazing stories of loss, laughter, resilience and staying in the midst of the uprising in Aleppo, Syria.

The selection of this content was also based on the presentation of the most innovative works of some filmmakers in the region, from Nadine Labaki to Lucien Borgerelli, Leila Marrakchi, Annemarie Jacir and Hind Boujemaa.

According to Noha Al-Tayeb, the network will feature impressive stories of promising voices that reflect the diversity of filmmakers, and address the stories of an ever-changing multi-layered society.

For his part, director Yusri Nasrallah expressed his gratitude to Netflix for reviving three of his most prominent works of art, namely "Summer Robberies", "Mercedes" and "Medina" that the young audience can now watch.

As for translating and dubbing Arabic content on the network, Noha Al-Tayeb explained that the network will provide all films with translation in English, Arabic or French, depending on the country in which they are presented, as the network brings together efforts in the field of movie translation between the latest technologies and human expertise to ensure meaningful business translation And in a way that suits different regions of the world.