[Commentary] The new crown pneumonia epidemic raged across the world, and many small and medium-sized enterprises suffered severe setbacks. Ye Hong, a Taiwanese “post-90s” literary entrepreneur who opened an early childhood aesthetic education institution in Xiamen, took the initiative to adjust his business methods and broadcast live lessons online to seek business opportunities in the crisis.
[Commentary] Ye Hong followed his parents to live in Xiamen in 2016 and found that the mainland market is much broader than Taiwan. In 2018, she decided to start her own business and enter the field of preschool education. Ye Hong, who came from an education family, has incorporated his experience of studying in Canada in the teaching of children's aesthetics. He not only conducts bilingual exchanges, but also offers courses such as hand-made and teaching painting.
【Same period】Taiwanese entrepreneur Ye Hong
The mainland is developing faster economically, and the demand for children and art is now increasing, so I chose to be here (development). Then all the works of art we make are from appreciation to perception, and then to create it, it is creation.
【Explanation】During the epidemic, Ye Hong's studio was in a difficult position, but the method was always more difficult than that. Ye Hong, who has long paid attention to live broadcasting, was determined to switch to online teaching.
【Same period】Taiwanese entrepreneur Ye Hong
Because (during the epidemic) the child couldn’t come to the class and the parents were worried about the virus, so we opened an online adult training course. We did child training during the outbreak, but if we found that the child training, the child couldn’t concentrate on sitting The chair is hand-made, so we made an online hand-made (live) video.
[Commentary] By accidental attempt, Ye Hong’s hand-made live broadcast was not only attracted attention from her parents, but also recognized by a large number of fans, which also gave her and the team confidence. Diversion of more online customers to offline, and the development of more organizations, to seize the "home economy".
【Same period】Taiwanese entrepreneur Ye Hong
The culture of the mainland is that everyone works together, and then everyone makes money together is a win-win situation, so it is through partners, because at that time we (entrepreneurship) did not think of cooperating with other people, want to say that one person grows, but later found that our brand It's just started, so it's still everyone's group together, because they have just started in other institutions, and then group together will have different responses.
[Explanation] In the two years since his founding, Ye Hong's studio has recruited more than 60 students. Unlike the traditional early childhood education institutions set up by his parents in the mainland, Ye Hong pays more attention to the physical and mental development of young children and the influence of aesthetic education. Now, her parents have begun to pay attention to Ye Hong's achievements, and encourage her to continue to boldly go forward and develop their own business.
【Same period】Taiwanese entrepreneur Ye Hong
The school also started, and everyone is now slowly returning to work, and then I found that our art education is still very important, and then parents also value it, so I think this future is a big room for development .
Li Siyuan Qian Xiaoyun reports from Xiamen, Fujian
Editor in charge: [Li Yuxin]