The Corona pandemic has altered, possibly - irreversibly, retail trade, and while traditional trade channels can see some recovery, what was certain before the Covid-19 crisis is now in doubt.

Going forward, brands must provide customers with a variety of purchasing options in order to ensure their loyalty to the brand, and brands, whether in inter-institutional commerce or between individual consumers, need to create solid channels of e-commerce that are directly targeted to the consumer.

In a report published by the American Business Insider website, author Ted Rogers provided five tips for improving the consumer-oriented selling strategy your company can adopt.

Take the opportunity

The epidemic caused a lot of problems, but it also created an opportunity for companies to reconsider the e-commerce strategy. Now is the time to conduct a deeper analysis to improve the business flow, and more importantly, know your customer well, and with the revenue of many brands that come from traditional trade channels in a way Notably, leaders need to find more new and effective ways to engage clients more and increase sales.

Go to the customer directly

Brands may be forced to sell by major online retailers as revenues fall and to interact with new customers faster.

Here retailers may be a great channel to put your products on the market without the need to create a fully developed e-commerce destination, but it is no secret that the current urgent need for retailers to prioritize the shipment of basic goods, left many brands without a viable option with regard to delivering their products to consumers .

During a pandemic and beyond, excessive reliance on third-party retailing means that the experience of shopping, delivery, and even packaging is controlled by another company, and this means that customers may become loyal to their brand and not to your brand.

Therefore, the ability to satisfy the customer, control the purchase journey, and collect important customer data to form new business visions is one of the reasons why the e-commerce channel directed directly to the consumer is so important for any brand selling in the market today.

The ability to satisfy the customer and control the purchase journey makes the consumer-oriented trade channel important to any brand (Getty Images)

Eliminate the conflict of commercial channels

For some brands, the author believes that the dispute over commercial channels is still important, but since global e-commerce sales are expected to reach $ 4.5 trillion by 2021, the opportunity provided by direct trade justifies the need to overcome this conflict.

So try not to cut ties with retail partners, and work more on your e-commerce strategy, that way you can avoid disrupting important partnerships while gaining a new market share.

Whatever changes may occur, traditional commerce channels will eventually recover again. If you benefit from your own channel of e-commerce that is directed directly to the consumer, you will gain customer satisfaction.

And as multi-channel shopping experiences will become a feature of future trade, the need to overcome fear and conflict over trade channels is essential for long-term success.

Focus on what you're good at

The best way to implement a successful e-commerce strategy directed directly at the consumer is to focus on the areas of your business that you master so that you can continue to fulfill the quality of your brand.

You may have experience in dealing with customers such as product placement, pricing and promotion, and in managing customer experience, but you may not have much competence in other operations such as sales completion, payment processing, management, and tax transfer especially if you sell on a global scale.

It is likely that your attempt to do everything necessary to establish a consumer-oriented e-commerce channel directly, may reduce its effectiveness, or slow your expansion in the market, so selecting reliable and experienced partners may help you to enter the market faster.

The best way to implement a successful e-commerce strategy that is aimed directly at the consumer is to focus on the areas of your business that you master (Getty Images)

Improve logistics operations

Logistical operations are extremely important when it comes to providing great customer experiences, and it may be a little complicated, especially for brands that do not entrust e-commerce directly to the consumer, for example, the transition from selling wholesale products to retail represents a major challenge for accounting departments. And shipping.

In the midst of competition with major online retailers, brands need to involve accounting, finance, and logistics staff during the early stages of the process of developing a private channel strategy, and for brands, lack of control over the relationship with customers can disrupt business flow.

In light of the corona's repercussions, these turmoil may be fatal if not dealt with strategically, and using the current business environment to reassess your e-commerce strategy and create a solid e-commerce channel directed to the consumer directly, is the best way to make your company succeed now and in the future.