Mohammed bin Rashid: New media provides job opportunities and supports the development process

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has opened the new media academy, the first academic institution of its kind in the region, aimed at qualifying and building the capabilities of Arab cadres capable of leading the rapidly growing digital media sector regionally and globally, through A wide range of programs and scientific courses in the field of digital media using distance education techniques, and using the help of a group of the brightest global minds specialized in this field, from academics, experts, and influencers, who enjoy wide international status and fame, in addition to representatives of the four most important international companies in the field of new media within their educational staff, These companies are: "Facebook", "Twitter", "Linkedin" and "Google", stressing that His Highness the new media provides today job opportunities and career paths, and is a fundamental supporter of the development process.

His Highness said: "We launched the New Media Academy ... a new institution to equip new generations of professionals in the new media. Our aim is to move our cadres to a new level of professionalism on social media."

His Highness Sheikh Mohammed bin Rashid Al Maktoum added: “The academy will work to qualify experts and managers of communication in government and private institutions, in addition to preparing new influencers professionally. The new media today provides job opportunities and career paths, and is a fundamental supporter of the development process.”

This came in the presence of His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, and His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Civil Aviation Authority, and a number of officials.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, through his account on Twitter, published a video clip that introduces the New Media Academy, its goals and innovative educational programs that its affiliates will have, and introductory profiles on the most prominent international experts, who were attracted by the Academy to transfer their expertise and knowledge to the associate For its specially designed programs, to create a paradigm shift in new media science and technology regionally and globally.

The new media academy aims to enhance the associate skills of its various programs, based on studied scientific and practical foundations, in accordance with international best practices, with the aim of graduating influential and creative individuals who are qualified to lead the media sector and rapidly growing digital content regionally and globally.

The academy begins its educational career, officially, on July 7, with a selection of educational programs, and with the "distance education" system, which saves time and effort on the academy affiliates, especially employees or part-time, and also provides an opportunity for those wishing from outside the UAE to Affiliation with the Academy, and benefit from its innovative educational programs.

With the educational process officially launched at the New Media Academy on the seventh of July, through the "Social Communication Effects Care Program", and on the second of August next, with regard to the "Program for the Development of Experts and Managers of Social Communication", the Academy intends later to create multiple programs and advertising About them in succession to meet the various educational requirements that those interested in media and digital content need, whether they work in this field, and earn their livelihood exclusively from it, or from those who wish to work in the field and devote themselves entirely to it, or media officials in government agencies, institutions, and companies, especially those who manage Digital media platforms for these actors.

The opening of the new media academy comes at a time when the importance of reliable digital content in the cyberspace is increasing, and on social networks, especially in light of the current circumstances the world is going through, and the challenges resulting from the global outbreak of the emerging Corona epidemic (Covid-19), which proves that humanity On the threshold of a new stage, in which the value and importance of digital media will increase, as it is a new fast-growing economic sector capable of creating millions of jobs around the world, and the opening of the academy coincides with the strategies adopted by the UAE for a post-Covid 19 economy, and working to prepare a generation New media professionals in the digital world.

The New Media Academy seeks to contribute to an effective role in promoting the distinctive general frameworks of the Emirati and Arab personality, in cyberspace, and on social media, noting that His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, was identified in October 2019, features of the Emirati character on communication sites, which is the personality that represents the image of Zayed and Zayed's morals in its interactions with people, and reflects the knowledge, culture and civilized level that the UAE has reached in all fields, as it reflects the humility of the Emirati person, his love for others and his openness to other peoples, At the same time, a person loves her country, takes pride in it and sacrifices for it.

The launch of the New Media Academy is a step to push towards highlighting positive examples of Emirati and Arab youth interacting with global societal issues, and its mission is to build bridges to communicate with the world, to enjoy a broad culture and scientific personality that uses the argument and logic in dialogue, and positively interacting with diverse ideas, cultures and societies. A personality integrated into her global environment, speaking his language, dealing with his issues and interacting positively with his future.

The mission of the Academy goes beyond disseminating knowledge and science related to digital media in line with - or even preceding - best global practices in this regard, as it aims to transform scientific concepts and theories in this field into practical real-life experiences, and depends in achieving this on an integrated support system of faculty members And influencers global, and the brightest minds in the field of digital media around the world.

Through the "mixed learning" or "multi-media learning" approach, which combines theoretical study with practical application on the ground, the new media academy introduces the principle of "open learning", as theoretical lessons will be integrated with practical applications, and associates will participate in various educational programs, And through the system of "remote study", in applying what they learned in theory through making digital content themselves, and sharing it with the public, and monitoring reactions to this content, throughout the period of the program.

The current programs offered by the academy include the "Social Communication Effects Care Program", which includes 20 affiliates in one batch. They were carefully chosen by the Academy’s management, on accurate scientific bases, and they are talented and influential on social media from Emirati and Arab youth, and the program aims to empty them In full, to be full time professionals on the new media, and the educational part of this program lasts for two months within a three-year plan, in which each associate gets special care, and during these three years, the capabilities of the associates are professionally trained and trained through a personal program specially prepared for each of Associates, in line with his scientific needs and the skills he seeks to excel and excel in, this innovative educational program also provides the tools and capabilities necessary for the content industry, so that the associate applies what he theoretically learns on the ground in an immediate and professional manner, and under the supervision of a group of the brightest specialists in the field of new media about the world. The academy is preparing to receive requests for those wishing to register to join in subsequent payments, within this program for influencers from the UAE, provided that registration opens at a time to be determined soon.

It also includes educational programs offered by the New Media Academy, in conjunction with its official opening of the "Program for the Development of Experts and Managers of Social Communication", and includes 100 members in one batch, and is available to those wishing from the UAE and the Gulf Cooperation Council, government employees and digital teams that need to develop Skills, and traditional media teams that need to rehabilitate their skills and capabilities in proportion to the requirements of the new media, in addition to all who wish to specialize in this promising field.

The New Media Academy invites those who wish to join the "Social Media Experts and Managers Development Program" to register through its website www.newmediacademy.ae, to benefit from this professional educational program, which is taught and supervised by exceptional teachers and trainers in the field of digital media.

The two programs concerned with influencing digital content mainly aim to prepare the affiliates for a professional career in the content industry, or work in the field of social communication, and held senior executive positions in digital media, and the associates participating in the educational programs will acquire the skills and knowledge associated with communication strategies via Social media, and the methods and methods necessary to achieve integration with general digital media efforts, with the aim of making the greatest impact from electronic campaigns. The curriculum is specifically designed to foster and develop the diverse skills that students need to pursue a successful career in digital media.

All associates to the two programs must complete 190 hours of combined learning for graduation purposes. The affiliate student journey consists of 110 hours of classroom distance learning, 30 hours of e-learning, 15 hours of expert dialogue, and 35 hours of project work.

The curriculum for classroom learning in educational programs launched by the New Media Academy consists of a strategy unit that includes three courses on digital media strategy, as well as a content industry unit that in turn includes three courses on developing skills to enhance digital presence, in addition to the content distribution unit One course on achieving the greatest impact and interaction, as well as the audience interaction unit, and includes three courses on improving digital content and electronic campaigns, and finally the Analytics unit and includes one course on analyzes to support the decision-making process.

Turning theory into reality

The mission of the New Media Academy goes beyond the dissemination of science, knowledge and academic education, as it aspires to transform concepts and theories into practical real-life experiences, and depends in achieving this on an integrated support system, consisting of three additional main roles: talent management, creativity services and content production, And digital media management.

In the area of ​​talent management, a team of talent management experts work within the staff of the New Media Academy, who are able to monitor, refine and improve talent among talents, and their own development will be reflected in the development of the region in general. The role of this team is to identify the strengths of each talent and the opportunities available to him, and direct the process of building the unique identity of the talented people, so as to enhance their ability to communicate their messages, opinions, voices and content influencing digital and social platforms, so that they can make a strong and lasting impact. The team also works with content makers to formulate individual strategies, build the social identity of talent owners, and help them achieve fame and desired returns, through advanced strategic programs, which combine human knowledge and data analysis.

As for "creativity and content production services", the New Media Academy has created a team of creativity and production professionals, in order to create the ideal environment, and provide capabilities, devices and tools that help talent creativity and raise their talents to a global standard, in terms of interaction and quality in production.

As for the digital media management team, it is dedicated to employing technological capabilities and technical knowledge, to help content creators affiliated with the New Media Academy, to provide successful models at the level of advertising campaigns with success, excellence and high efficiency.

Upon completion of the program requirements, each member of the New Media Academy will obtain an accredited certificate in the United Arab Emirates.

The Academy meets 4 main needs

The creation of the new media academy meets four main needs, in the UAE and the region:

1 talent development.

2 Capacity Building.

3 prepare for the future.

4 open learning.

Enhancing the capabilities and capabilities of influencers

The New Media Academy aims to enhance the capabilities and capabilities of influencers on social media, in order to provide meaningful content useful to others with information, and a publisher of community and humanitarian ideas and initiatives that abound in the country. It also aims, through its educational programs distinguished by the "distance education" system, to build capacities and enhance digital experiences of influencers and distinguished digital content makers in the UAE and the region, as well as media officials concerned with managing digital platforms in government and semi-government institutions in the UAE and Gulf countries, And provide them with the capabilities and means, which help them shine and creativity in the digital arena globally. The New Media Academy also plays an important role in creating job opportunities and providing a professional career path for its employees, through developing skills and encouraging public and private investments in the knowledge and technology sector.

Mohammed bin Rashid opens the New Media Academy # the first academic institution of its kind in the region that aims to qualify and build the capabilities and Arab cadres capable of leading the digital media sector .. It includes academics, experts, content makers and representatives of the 4 most important international companies in the field of new media within its crew. pic.twitter.com/rkjM0I615o

The New Media Academy, the first of its kind in the region, qualifies Arab cadres who are able to lead the digital media sector.

- When completing the program requirements, each member is granted an official, accredited certificate in the Emirates.

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