Greg Glassman founded Crossfit Inc. in 2000, went gold with his revolutionary concept of high intensity sport that profoundly disrupted the urban fitness and gym ecosystem , and two decades later he has had to step down as president. of the company, wrapped in controversy, by two words published on Twitter : "It's Floyd-19". Glassman responded to a publication by the Institute for Health Monitoring and Evaluation in the United States in which the institution argued that racism and discrimination against minorities was a public health issue.

The businessman, faithful to his controversial vision - it was not the first time that he stepped on a puddle on social networks voluntarily, and almost recklessly - brought up a conceptual game between the coronavirus and George Floyd that was quickly branded as racist . And as a consequence, the tweeting crowd piled on him until the pressure turned against him. Within hours of publishing the tweet, Glassman announced in a statement that he was resigning the presidency of the company he created so as not to harm the CrossFit brand in the event of a boycott detrimental to his interests, and excused himself. stating that it was not his intention to offend anyone with his words.

In any case, this situation becomes a bit confusing the moment Glassman is seen to be the sole shareholder and owner of his brand - if he is the owner, and the property is his in absolute terms, what exactly is he giving up? Who can take over in such a one-man direction? - so that resignation may simply be a strategic turnaround, a gesture to disperse attention, calm the hordes, and continue to run the business from the discretion of a second-tier executive. .

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Because what Glassman cannot give up is Crossfit Inc. itself, a prosperous business, conceived by himself, that in recent years has expanded throughout the world with a speed and impact that hardly exist. It is common to find in large cities not only a crossfit gym by neighborhood, without several and close to each other, facilities in which for a short time you can perform speed, weight training and aerobic exercises , all combined in a highly demanding, which help to burn energy in large quantities, ideal for the overwhelming rhythm of urban life.

Affected by polio

Glassman was born in San Diego, California, in 1956 - he has one month to turn 64 - and grew up in Los Angeles. During all her childhood and adolescence she had serious mobility problems. He contracted polio when he was 10 months old - he was not diagnosed until a time later, with the consequences of neglect - and for many years he had to use a walker and do rehabilitation exercises. It was during this experience that the idea of ​​a set-up system that affected movement and stimulation of muscles and joints began to revolve.

His illness prevented him from swimming or contact sports, so he concentrated on weight lifting, athletics and various forms of gymnastics: the combination of all of this was what shaped the method that made him a millionaire , devised in his adolescence. and finally patented around the year 2000. His second wife, Lauren Jenai, who was divorced in 2009, also participated in the creation of the company .

The divorce was followed by a legal battle in which Glassman managed to recover 100% of the company's property , after paying more than $ 16 million, just as Crossfit Inc. began to expand worldwide and become highly profitable. Currently, the brand can earn an average of 150 million gross dollars a year , of which a third come exclusively from the sale of licenses for new gyms .

The first Crossfit gym opened in 2005, with an estimated 10,000 to 15,000 more franchises opening around the world . As the sole owner of the Crossfit trademark , Glassman charges a significant amount for each new location that uses its method. The company is purely family-owned: his right-hand man is his sister , who now holds the position of President of Crossfit, although perhaps not the effective power discretely executed under the table. Too much money at stake to put everything at risk for a tweet.

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