China News Service, June 13, according to the "European Times" report, the new coronary pneumonia epidemic has had a profound impact on the world, and it has brought irreparable losses to the world-famous French tourism industry.
As the prevention and control of the new coronary pneumonia epidemic gradually strengthened in France, France and other European countries began to gradually lift the bans, and the French government began to take a number of measures and policies to promote the recovery of tourism. The French government encourages people to travel normally during the upcoming traditional summer vacation, chooses to freely vacation in France and across the EU and the United Kingdom, and grants certain holiday subsidies to French low-income families to support aviation, transportation, catering and other tourism-related Industry recovery, etc., in order to maximize the revival and development of the French tourism industry.
People in the Chinese tourism industry in France have different perceptions and perceptions of the impact of the New Coronary Pneumonia epidemic on the French tourism industry, the changes in life and the future development prospects of the French tourism industry.
The epidemic has basically cleared the European Chinese tourism industry
"This new coronary pneumonia epidemic has a huge impact on the tourism industry. Tourism basically presses the pause button, which makes my travel-related business all zero. We are serving Chinese travel customers. Affected by the epidemic, various countries have begun to close the country. It is known that as a relevant staff serving such a customer group, it is also expected that the business will return to zero." Yang Huaiyong, a lecturer and experienced tour guide at the 360 Cultural Space in Paris, European Chinese Tour Guide Academy, is very pessimistic about the impact of the epidemic.
Yang Huaiyong believes that the impact of the epidemic on tourism is huge, the longer the time, the deeper the impact. Long time may change the travel habits of travel customers to a great extent, and travel practitioners have no way to judge what will happen in the future. Although the prevention and control of the epidemic will improve, there will be a corresponding recovery, but Yang Huaiyong does not believe that there will be large-scale retaliatory tourism. Because the recovery of people's safety psychology will not be restored across the board, this requires a process. Second, there needs to be a coordinated strategy among countries. If various political factors are incorporated, this process will be very long and unjustifiable. In addition, if the epidemic occurs repeatedly during the recovery of tourism travel, it will bring a deeper blow to the tourism industry. The most crucial point is, how long can tourism practitioners survive without income and zero business? This is also a question that requires serious consideration.
Liao Qing, general manager of Caesars Tourism Paris, believes that the severity of the epidemic has almost exceeded the impact of any previous crisis on the tourism industry. The current global epidemic situation is still not optimistic, and all walks of life have been hit by an unprecedented impact. In particular, the global tourism industry is facing severe challenges, and travel agencies, airlines, hotels, restaurants, attractions, etc. have suffered losses. Judging from the current situation, the overall recovery of the entry-exit tourism market may be longer than expected.
Long Xuewu, chairman of the European Chinese Tour Guide Union, believes that the impact of the epidemic on the tourism industry is historic. As the end of the tourism industry, the tour guide industry is the most sensitive to the epidemic situation. Since the outbreak, the situation of the tour guide industry and French society has been basically the same, and it is in a stagnation state.
Yuan Ling, honorary chairman of the French Chinese Tourism Association, said that the new coronary pneumonia epidemic has had a major impact on the catering industry, which is closely related to the tourism industry. The Tianfu restaurant opened by Yuan Ling is located next to Galeries Lafayette and Spring Department Store in Paris. It is a well-known fixed-point restaurant for Chinese tourists in Paris. The geographical location is unique. Many Chinese tourists who patronize Galeries Lafayette and Spring will choose Tianfu for dinner and continue shopping after eating.
As soon as the outbreak occurred, Chinese tourists disappeared, and Tianfu Restaurant and all other restaurants closed down in compliance with the French government's regulations. Now, France has lifted the ban, but Chinese tourists are still missing. The business of Tianfu Restaurant is different from that before the epidemic.
The epidemic has spawned changes in the tourism industry
Regarding whether the epidemic changes the status quo of the tourism industry, Liao Qing believes that the epidemic will drive the reform of the tourism market environment and bring about a transformation of the business model of the tourism industry. One is that online live broadcasting, 5G technology upgrades, etc. will change the travel experience. During the epidemic, more tourists will be able to enjoy the beautiful scenery around the world through mobile phones, computers, etc. Second, the travel method has changed the travel experience, and safety, health, and family will be the new needs of future tourism. direction. Wearing masks to fly, maintaining social distance, replacing cash with contactless payment methods, and adopting strict sanitary measures will also become a "new normal" in the tourism industry.
Liao Qing said that this epidemic has spawned some new lifestyles, consumption directions and consumption patterns. For entertainment, art and culture, many arts and cultural venues have opened "cloud live broadcast", "cloud view exhibition", "cloud travel", etc., through the online way can achieve convenient and diverse cultural enjoyment.
Liao Qing emphasized that although the pace of tourism is suspended, the rich spiritual and cultural supply is not lacking. During the Caesars travel epidemic, multiple live-teaching courses on tea culture and non-legacy culture were also held, and together with the French Tourism Association, a "360 Cultural Space" online tour guide training course, Caesars cloud tour, various cultural and social economic themes Caesar's live broadcast has opened online sharing on social platforms such as Douyin, Xiaohongshu, and Toutiao, attracting many "watchers" who love traditional culture, and building a bridge with cultural communication through live broadcast. The new attempt also brings users another experience to meet the diverse travel needs.
Yang Huaiyong believes that as far as the current situation is concerned, the tourism industry will enter a new state. The faster the epidemic improves, the greater the possibility of returning to the previous state. The longer the epidemic drags on, the greater the change in the form of tourism, and many changes are irreversible. For example, many travel-related staff members have begun to switch to the Internet in order to save themselves, such as live broadcasting, such as online stores to sell goods. If the benefits of these new behaviors are good enough, even if the epidemic is restored, a lot of talent in the tourism industry will be lost as a result. Even if the epidemic is completely restored, it is completely impossible to expect the tourism industry to return to its previous state. Because everything is developing, the epidemic situation has a huge impact on the tourism industry, and it will not change with the will of the individual. It is very helpless.
Yang Huaiyong admitted that this global epidemic has fundamentally changed people's participation in tourism and related entertainment, art and culture. In the past, network participation may not be very large. Generally, participation in activities, such as art lectures, is mainly based on face-to-face communication and lectures. This is more intuitive and is also conducive to communication between people, or a form that people are familiar with. Now, such direct face-to-face participation is basically zero. At present, his personal exchanges on culture, art, history and other aspects, either in the form of live broadcast meetings or in the form of recording and broadcasting, have all been transferred to the Internet. Compared with the previous form, this form feels pros and cons. This is also an aspect of communication within the tourism industry under the influence of the epidemic.
Long Xuewu feels that this epidemic may be an admonishment of nature to people. He said that the epidemic slowed people's pace of life. In the past, the travel practitioners who were often tired of picking up and leading the group, slowly organized themselves in this epidemic, calmed down to reflect on it, updated and expanded various knowledge related to it, and let themselves be from the original The industry introducer becomes an experiencer and will find different feelings.
Long Xuewu said that many Chinese tourism professionals suddenly discovered through the Internet communication and training that the familiar and well-understood French and European tourist attractions and art works have a lot of new and different knowledge. Understanding. "Perhaps, this is also a reflection of the epidemic on people." Long Xuewu said.
Enhancing the experience and refining the future of tourism
The outbreak of the New Coronary Pneumonia epidemic has promoted the deep integration of tourism and the Internet, but it is also bound to pose new challenges to the traditional tourism industry.
Long Xuewu said that before the epidemic, many Chinese tourists who came to France and Europe were often keen to take pictures with famous scenic spots. Many people do not know much about the historical and cultural background of scenic spots. However, with the integration of tourism and the Internet, in the future, people may learn a lot of relevant background content and knowledge on the Internet before traveling on the ground, and even use the Internet for cloud travel and do their homework. In that case, when they arrive on the ground, It puts forward higher requirements for the tour guide. Therefore, more refined tourism or targeted tourism may become the trend of tourism development. Tourist guides and other tourism-related supporting industries can provide tourists with what kind of quality services to make tourists more satisfied. This trip is worthwhile. This requires the majority of tourism practitioners to discuss and think together.
Liao Qing believes that in the future, as people’s knowledge of tourist attractions and scenic spots improves, the service requirements for travel agencies will also become higher and higher. Travel agencies will face well-prepared and knowledgeable tourists. It is necessary to provide more in-depth supporting services, in-depth mining of various cultural and historical backgrounds and folklore knowledge, to stand in the position of tourists, and try to consider the needs of tourists, which is also a challenge to the future development of travel agencies. Only more detailed and comprehensive services can win the future tourism market. This is also one of the reasons why Caesars Tourism Paris Branch uses the Group’s multiple industries and diversified layouts to improve service quality and innovate product forms during the epidemic situation, to provide more powerful empowerment for the overall business, continue to practice internal power, and reserve new kinetic energy. .
Yang Huaiyong feels that tourism practitioners should continue to strengthen their own learning and training to cope with the more severe future tourism development situation. He believes that the Internet can certainly improve tourists’ understanding of the background knowledge of scenic spots, but there is still a huge difference between the experience of field travel and online virtual cloud travel. This may require the majority of tour guides and other tourism professionals to have a more comprehensive and systematic knowledge Reserve and flexible adaptability, with a view to enhancing the experience of tourists. Feeling empathy and telling the truth, allowing tourists to be immersive, fully integrated into reality and history, experiencing cultural development and the inheritance of civilization, is a magic weapon for every tourism practitioner to compete for the future tourism market.
Hope that the future will get better and better
Although the epidemic has caused irreversible losses to the tourism industry, Chinese tourism professionals are still full of hope for the development of tourism in France, Europe and countries around the world.
Liao Qing believes that with the prevention and control of the epidemic in various countries and the revival of the tourism industry, the tourism industry will continue to survive the crisis as before, rebirth, resilience growth and sustainable development.
Long Xuewu said that the epidemic made him cherish his life more, reminded himself to pay attention to what he saw and heard during the trip, to observe the museums in various tourist attractions more carefully, appreciate all kinds of artworks, and love life more.
Yuan Ling firmly believes that as the prevention and control of the epidemic becomes more stringent, France and Europe and countries around the world will be lifted more and more, and the restaurant business will be better and better. The revival of the French tourism industry is affirmative. The development of tourism will also get better and better. (Owen)