From "face to face" to "screen to screen", what are the highlights of the first "Online Canton Fair"?
Xinhua News Agency, Beijing, June 10 - Question: From the "face to face" to "screen for screen", the first "Fair Online," which Aspect?
Xinhua News Agency "Xinhua Perspectives" reporters Liu Hongxia and Ding Le
From June 15 to June 24, the 127th Canton Fair will be held online. Exhibitors and buyers from all over the world will stay at home to discuss business and do business.
This is the first time that my country's oldest trade fair has been moved to the "cloud" as a whole. What is the status of preparations? What about business on "cloud"? As a "barometer" of China's foreign trade, what role will it play in stabilizing the basic foreign trade market?
Under the epidemic, why should the Canton Fair do it?
Since the beginning of this year, affected by the new coronary pneumonia epidemic, global trade has suffered severely. The World Trade Organization (WTO) predicts that global trade will shrink by 13% to 32% in 2020; while the global goods trade prosperity index in the second quarter of this year continues to fall to 87.6, the lowest value since the index was launched.
"China's decision to host the'Online Canton Fair' can be said to be both China's needs and the world's expectations." Zhuang Rui, deputy dean of the International Economics Institute of the University of International Business and Economics, believes that Chinese and foreign businessmen have strong needs and demands and continue to use the Canton Fair as an international Recognized as an important trading platform to do business, and the development of the digital economy also allows China to host the "Online Canton Fair".
It is reported that about 25,000 Chinese companies will participate in the Canton Fair, and 50 exhibition areas will be set up according to 16 categories of goods.
Li Jinqi, director of the China Foreign Trade Center, said at the special press conference of the Ministry of Commerce on the 10th: "Innovative ways to host the Canton Fair on the Internet are important measures to do a good job of "six stability" and implement the "six guarantees."
Li Jinqi believes that holding the "Online Canton Fair" is helpful to help companies grab orders and secure the market, enhance the confidence of foreign trade companies; help open up production and marketing docking points, stabilize the international market share; help show China's response to the epidemic and actively support the multilateral trading system of major countries Act.
French buyer David Moran, who has participated in the Canton Fair for 15 consecutive years, said that he has met many long-term supplier partners at the Canton Fair. China's hosting of the "Online Canton Fair" is a major initiative in the global trading community and is looking forward to.
How to talk about business on the "cloud": online display, live broadcast and delivery, appointment negotiation
At this session of the Canton Fair, online display, promotion, supply and procurement docking, online negotiation, etc. will be integrated into a one-stop all-weather online hosting new model.
The recent hot live streaming will help the Canton Fair. A recent survey by a reporter of "Xinhua Viewpoint" found that some exhibitors turned the workshop into a live broadcast room, preparing to show mold, injection, assembly and other assembly lines to global customers 24 hours; some companies transformed the conference room into a live broadcast room, equipped with background boards and fill light Equipment such as lights, training export managers and salespersons as anchors; some companies set out to deploy live broadcast teams as early as February, hoping to quickly grasp new formats and new opportunities and accelerate the digital transformation of trade.
In addition to live broadcasting, exhibitors can also upload exhibits in formats such as pictures, videos, and 3D to display the brand image in multiple forms and dimensions.
Dong Kai, product manager of Canton Fair, the technical service provider of this Canton Fair, introduced that online matchmaking will be strengthened. Buyers can initiate instant communication to establish contact. When the formal talks are held, multiple people on both sides can meet online, video, voice, Both text and graphics are available.
Li Jinqi introduced that overseas buyers do not need to register in advance, they can log in at any time during the exhibition to register for the exhibition and negotiate purchases. At the same time, there is also a supply and purchase docking section, which provides honest background information for both parties to the transaction, and realizes intelligent matching through the big data of the supply and demand panel.
Continue to set up import exhibition, "One Belt One Road" is the highlight
This session of the Canton Fair continues to set up import exhibitions. The number of exhibitors from the “Belt and Road” and the number of exhibited products accounted for 72% and 83%, respectively. Products mainly involve electronic home appliances, building materials and hardware, fabrics and home textiles, household items, food and beverages, and promote the enterprises along the “Belt and Road” to explore the Chinese and global markets.
At present, the joint construction of the "Belt and Road" has continuously achieved new results. In the first 4 months, my country's total imports and exports along the "Belt and Road" reached 2.76 trillion yuan, accounting for 30.4% of my country's total foreign trade value, and its proportion increased by 1.7 percentage points.
Li Jinqi said that in recent years, the proportion of buyers attending the “Belt and Road” has reached 45%, and it is on the rise; more than 8,000 companies have participated in the exhibition, which is the largest group of import exhibitions. This session of the Canton Fair promotes and sends out invitations to the buyers who have attended the last five sessions. Among them, the invitation volume of buyers along the “Belt and Road” accounted for about half of the total invitation volume.
No application threshold for enterprises in poor areas
2020 is the year of a decisive battle against poverty, and this session of the Canton Fair pays more attention to helping enterprises in poor areas "go online" to develop markets.
"This session of the Canton Fair is fully open to applications from enterprises in poor areas, with no quantity restrictions and no threshold conditions, and encourage active declaration to expand the scope of beneficiary enterprises." Zhang Li, deputy director of the Department of Foreign Trade of the Ministry of Commerce, continued to exempt companies from poor areas from exhibiting Fees, companies uploading exhibit information, conducting online negotiations, conducting live marketing, and using various online services, do not need to pay fees.
According to Li Jinqi, 1,318 companies from some impoverished counties participated in this Canton Fair, an increase of 62.3% over the previous session.
In order to accurately "lead traffic" to enterprises in poor areas, this session of the Canton Fair will develop exclusive labels for enterprises in poor areas, optimize query functions, facilitate buyers to quickly and accurately find exhibitors in poor areas, and help companies cultivate new online marketing skills.
It is understood that the last 5 Canton Fairs have provided nearly 5,000 booths for more than 3,000 enterprises in poor areas, set up special product exhibition areas for poor areas, and held special promotion activities.
What role will the Canton Fair play in stabilizing the basic foreign trade market?
As a "barometer" of China's foreign trade, the Canton Fair has long been an important platform to help companies explore the international market and grab orders.
Zhang Li said that the current overseas epidemic situation is still spreading, and some countries and regions are gradually “unblocking”, but demand recovery still takes time, the uncertainties of global trade have increased significantly, and the challenges facing my country’s foreign trade development are unprecedented.
Recently, the State Council approved the establishment of the fifth batch of cross-border e-commerce comprehensive pilot zones, and the number of comprehensive pilot zones increased to 105. New business models and new models such as cross-border e-commerce and market procurement trade have become new highlights of foreign trade development. At the same time, many places are actively adopting support measures. A number of enterprises are in danger to find opportunities, seize the market demand for home fitness and online office, and actively transform. Sales of treadmills and home printers have increased significantly.
Zheng Jianrong, director of the Guangdong Provincial Department of Commerce, said that he will use the current Canton Fair as an opportunity to consolidate traditional merchants such as developed economies and vigorously explore emerging markets, especially to increase the invitation of buyers from ASEAN and the “Belt and Road” to expand transactions effect.
"We will continue to take active measures to help foreign trade enterprises overcome difficulties, secure markets, secure orders, and ensure the stability of the supply chain of the industrial chain." Zhang Li said, accelerate the development of new trade formats such as cross-border e-commerce, actively expand imports, and promote high-quality trade Development, go all out to complete the goal of import and export to promote stability and improve quality.