Chinanews.com Lanzhou, June 8 (Shi Jingjing) "Welcome to my live broadcast room. Now I would like to recommend to you a Wubao tea developed by the Cooperative of the Red Brick Village Office of Shajin Township, Li County, which is locally produced Dangshen and Angelica sinensis Chen Shuangfeng, deputy director of Gannan Longli County E-commerce Center and leader of the support team in Red Brick Village, helps villagers sell specialty agricultural products to all parts of the country through the Internet.
Longnanli County, located in Bashu's throat, is a key county for national poverty alleviation and development work. The Qinba Mountain area is concentrated in contiguous counties and one of the 23 deeply impoverished counties in Gansu. For a long time, farmers in the mountains have relied on "mealing from the sky."
"The quality of Chinese herbal medicines in our county is very good, that is, the mountain is deep, and I don't know how to sell it." Wang Cailian, a Lixian villager, said that the State Administration of Market Supervision and Management gave the answer to Lixian's poverty alleviation on how to carry out assistance work according to local conditions.
Since 1994, the former General Administration of Quality Supervision, Inspection and Quarantine has insisted on assisting Lili County for 25 consecutive years. In 2018, after institutional reforms, the State Administration of Market Supervision and Administration continued to take on the task of assisting Li County on a fixed-point basis, taking Li County as the top priority of the assistance work and showing the “help situation”.
The picture shows the State Administration of Market Supervision and Administration donated to Li County. (Information map) Photo courtesy of the State Administration of Market Supervision and Administration
As of 2019, the State Administration of Market Supervision and Administration has accumulatively invested RMB 12.68 million for Li County, introduced social assistance funds of RMB 15.71 million, trained 443 grassroots cadres and 1029 technicians, and directly purchased agricultural products for RMB 720,000. 20.69 million yuan of agricultural products were sold.
There are many types of soil in Li County, and the climate in the territory is very different. There are more than 620 kinds of Chinese medicinal materials in 152 families. It is known as the "natural medicine library". The suitable area for planting Chinese medicinal materials is more than 500,000 mu. The development of Chinese medicinal materials has unique advantages. .
To this end, the State Administration of Market Supervision and Administration took the lead in introducing the project of Lixian Traditional Chinese Medicine Industrial Park. After completion, large-scale cultivation, production processing, centralized sales, and centralized procurement of large amounts of traditional Chinese medicinal materials will be realized. Real estate medicinal materials bases such as rhubarb, epimedium, angelica, dangshen, and astragalus will be established to innovate the supply model and create a national-level well-known Chinese herbal medicine brand. , Driving the poor to continue to increase income.
In recent years, the poverty alleviation cooperation between the East and the West and the assistance from the central unit have built bridges for “going out” and “introducing” people in poor mountainous areas in Gansu.
The State Administration of Market Supervision and Administration took advantage of its market supervision functions to help Li County broaden its “online” and “offline” sales channels for agricultural products. Focusing on "supporting intelligence and promoting poverty alleviation", all kinds of training resources are inclined to the poor population in Li County, make up for the shortcomings of the poor rural talent support, increase the training of the grassroots cadres in the poor villages of Li County, and help promote and lead the poor The ability and level of getting rid of poverty and getting rich. This year, RMB 5.84 million has been directly invested in Li County, RMB 10.34 million has been introduced from the society, RMB 156,000 has been directly purchased for agricultural products, 69 grass-roots cadres and technicians have been trained, and RMB 10.4 million has been sold.
At the same time, the Bureau played its role as an industry association, inviting experts in the fields of rural e-commerce, breeding, rural tourism, handicraft production, foreign trade marketing, cooperative management, and organic certification to conduct concentrated training, on-site teaching and on-site guidance in Li County.
"Farmers living in Dashan are getting busy every day and have a good day." Chen Shuangfeng said that in accordance with the development concept of "cooperatives + poor households + e-commerce + bases", the advantage of helping organizations was put into use and e-commerce poverty alleviation services were built. Point, the establishment of a network of Chinese herbal medicine supply base. At present, the village has accumulatively sold more than 250,000 Chinese herbal medicines online.
According to the official introduction of Li County, the poverty population in the county decreased from 154,100 at the end of 2013 to 12,100 at the end of 2019, a total of 142,000 people were reduced in poverty, and a total of 270 poor villages were withdrawn. The incidence of poverty was reduced from 32.32% at the end of 2013 to 2.50% at the end of 2019.
It is understood that Li County has also been determined as a national comprehensive e-commerce demonstration county by the Ministry of Commerce, as well as a model county and a base county for e-commerce poverty alleviation research by the Alibaba Group. (Finish)