- I've learned a lot and I've met many new colleagues that I can network in a completely different way, says Jonas Persson, who owns and is CEO of Eksjö Stadshotell.
It is Småland's Tourism that has invested about four million on the course at the Gummifabriken in Värnamo.
- The course was aimed at spreading and providing a greater knowledge of the hospitality industry, for the hospitality industry. They have got practical tools that can help already this year and this summer, says Helene Berg, CEO of Småland Tourism.
Jonas Persson says that he is very satisfied with the course. He gives a concrete example of Germans trading at 70 percent through travel agencies. If you look at Denmark it is about 70 percent who book trips online instead.
- To get back on the marketing, I bet it in Denmark. Then I select a couple of travel agencies in Germany who can come and try out at the hotel, says Jonas Persson.