Visit Östergötland usually invest in marketing Östergötland against Germans. But this year, it is hoped that instead of attracting more East Goths to holiday at home.
- A very strong trend is nature experience. And I think many in the tourism industry have quite small businesses, without rents and high fixed costs. And for them I think it can be a good summer, says tourist strategist Hanna Nord, who works at Visit Östergötland.
Learn more about her analysis and what will be this year's tourist trends in the video above.