"Promote the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands". On May 10, 2014, General Secretary Xi Jinping proposed "three transformations" during his inspection of China Railway Engineering Equipment Group in Henan. It pointed out the direction for promoting the transformation and upgrading of China's industrial structure and building a Chinese brand.
In order to vigorously promote well-known independent brands, tell the stories of Chinese brands, and increase the influence and recognition of independent brands, since 2017, China will designate May 10 every year as the Chinese Brand Day. The theme of this year's Brand Day series of activities is "Chinese Brand, World Sharing; Comprehensive Well-off, Quality Life".
In 2020, we will build a well-off society in an all-round way and achieve the goal of the first century of struggle. A sudden new outbreak of pneumonia has brought unprecedented challenges to China's economic and social development. It has also brought new opportunities for China to accelerate technological development and promote industrial optimization and upgrading. During his inspection in Zhejiang, General Secretary Xi Jinping emphasized that crisis and opportunity always coexist with each other, and overcoming crisis is opportunity. In-depth analysis, comprehensive trade-offs, accurate recognition of change, scientific response, and initiative to seek change, are good at capturing and creating opportunities from the immediate crisis and immediate difficulties.
To develop the real economy, we must do a good job in the manufacturing industry. At present, we must pay special attention to the innovation drive and master and apply key technologies.
On April 22, 2020, General Secretary Xi Jinping came to the assembly shop of Shaanxi Automobile Holding Group Co., Ltd. during his inspection in Shaanxi to inspect the production line and learn about product development, production, sales and resumption of production. Xi Jinping pointed out that in the new era, Shaanxi should have the ambition and courage to stand up to the tide and fight for the tide of the times. It must not only seize the major opportunities such as the development of the western region and jointly build the "Belt and Road", but also be good at the crisis and challenges ahead Seize and create opportunities, continue to develop new models, new formats, new technologies, and new products, create new and greater performance, and step onto a new level.
▲ On April 22, 2020, Xi Jinping inspected the production line in the assembly workshop of Shaanxi Automobile Holdings Group Co., Ltd. to understand the product development, production, sales and resumption of production.
Manufacturing is the lifeblood of the national economy. On December 12, 2017, the first local inspection after the 19th National Congress of the Communist Party of China, General Secretary Xi Jinping came to XCMG Heavy Machinery Co., Ltd. to cheer for manufacturing enterprises. He emphasized that the equipment manufacturing industry is the backbone of the manufacturing industry. It is necessary to increase investment, strengthen research and development, and accelerate development, strive to occupy the commanding heights of the world, and control the right to speak of technology, so that China will become a modern equipment manufacturing country. Innovation is the source of a company ’s core competitiveness, and many core technologies cannot be obtained or bought.
Putting the basic point of development on innovation, so that enterprises can truly become the main body of innovation, in order for China to win the market and win the future.
Quality embodies human labor creation and wisdom crystallization, and reflects people's longing for a better life.
Since the Eighteenth National Congress of the Party, General Secretary Xi Jinping has attached great importance to the quality of economic development and put forward that "promoting high-quality development is the fundamental requirement for good economic work." At present, China's economy has shifted from a stage of high-speed growth to a stage of high-quality development. It is in the critical period of transforming the development mode, optimizing the economic structure, and transforming the growth momentum. Building a modern economic system is an urgent requirement to cross the border and a strategic goal for China's development.
▲ On April 21, 2020, Xi Jinping held a cordial conversation with tea farmers at the Nuwa Phoenix Tea Modern Demonstration Park in Jiangjiaping Village, Laoxian Town, Pingli County, Ankang City, Shaanxi Province.
During the local inspection in 2020, General Secretary Xi Jinping repeatedly emphasized the need to be firm on the road of sustainable development. On March 30, Xi Jinping emphasized in his investigation in Yucun, Zhejiang, that practice has proved that economic development cannot be at the expense of destroying ecology. Ecology itself is economy, and protecting ecology is developing productivity. It is hoped that the folks will stick to the path of sustainable development, and actively develop a variety of operations under the premise of protecting the ecology to better transform the ecological benefits into economic and social benefits.
The concept of improving the quality of supply has penetrated into the minds of every industry and every enterprise. It has become a social trend to attach importance to quality and create quality.
On September 15, 2017, Xi Jinping sent a congratulatory letter to the Second China Quality (Shanghai) Conference, stating, "Thousands of years ago, fine Chinese silk, refined porcelain and other high-quality Chinese products went to the world and promoted mutual exchanges of civilizations. Today, China attaches great importance to quality construction, continuously improves the quality of products and services, and strives to provide the world with better Chinese products and services. "
▲ On March 29, 2020, Xi Jinping inspected Ningbo Zhenzhi Machinery Mould Co., Ltd., a small and medium-sized private manufacturing company, in Ningbo Beilun Daqi High-end Auto Parts Mould Park, and listened to the introduction of the company's production operation and resumption of production.
In recent years, more and more Chinese brands have sprung up to compete with products with high cost performance and high technology content, and have more and more "fans". Chinese products are tightly focused on key words such as high-quality, high-quality, and innovative to Chinese brands.
Shenzhou Feitian created "China Height", Jiaolong Qianhai achieved "China Depth", high-speed rail ran out of "China Speed", and Beidou Navigation showed "China Precision". While promoting the development of China, these national business cards also benefit the world.
Vigorously promote innovation-driven development, promote the spirit of model workers, craftsmanship, and entrepreneurship, and set up a Chinese brand day ... China is accelerating the cultivation of first-class brands with international influence and taking solid steps toward becoming a brand power.
In today's world, the brand has become the country's business card, reflecting the national image and national culture. Keeping in mind the important instructional spirit of General Secretary Xi Jinping's "three transformations", developing the brand economy, promoting industrial restructuring, and promoting economic transformation and upgrading will lay a more solid foundation for the realization of the Chinese dream of the great rejuvenation of the Chinese nation.
Producer 丨 Wang Shanshan Zhang Ou
Producer Xing Lai Wu Xuan
Vision 丨 Lu Mingming