After the jersey, the mask. This is the new initiative launched this weekend by the En Avant Guingamp league 2 football club. The structure, which had already launched an operation called "solidarity jersey" in early April to help caregivers, decided to repeat the operation with masks. An initiative that will benefit the local nursing home, to which a euro will be donated for each sale.
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It's "not a gadget"
In the club's colors, black and red, the mask sold En Avant Guingamp "is not a gadget", insists immediately on the microphone of Europe 1 Arnaud Salliou, the marketing director of the Breton pennant. "We would not allow ourselves to equip people with something that is not properly made." If he finds it "perhaps exaggerated" to speak of a "fashion accessory", this mask nevertheless has a great success: 3,000 have already passed, that is to say a little less than half of the 7,000 inhabitants that account for Guingamp.
➕ After the “solidarity jerseys” operation, the EAG also wishes to support “its alumni”!
Indeed, the En Avant undertakes to donate, for each barrier mask sold, € 1 to the EHPAD of GUINGAMP.
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An idea that inspires other clubs
The idea of "Red and Black" even gives desires to other clubs, supporters are asking for this new "accessory". Thus, FC Nantes will be preparing to unveil its own model in the coming days, when AS Saint-Étienne is crumbling under the stresses. "There is a demand for supporters," confirms Laurent Sabot, manager of the official "Greens" store. "But it's difficult as a product, we don't want to sell something that has no effect." If the decision is not yet arbitrated, one thing is certain, the club will not "make money" with these sales: "If we do, it will be donated to Green Heart", the charitable structure of AS Saint Etienne.
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And these initiatives are not the only ones to have seen the light of day: from Nancy to Montpellier via Lens and PSG, clubs and supporters have multiplied actions throughout France.