Despite the severe economic crisis in which the world is drowning due to the Corona virus, information is widely circulated about Apple's move to release a new model of iPhones at a reduced price soon, which may not exceed the end of this month.

After Samsung unveiled new phones last week for less than five hundred dollars, a lot of news has emerged saying that Google and Apple will announce their new phones soon.

Market share
Reports indicate that the new Apple device will carry the name "iPhone SE" or "iPhone 9", and it will be sold at a much lower price than its predecessor, which would provide some income to the American giant, in light of the ambiguity about the date of launching the latest model of phones. Iphone.

"The launch of a mid-range model of smartphones in light of the global downturn in sales, amid an unprecedented pandemic, may surprise some, but it must be noted that Apple sees this," said Daniel Ives, an analyst at Widbusch Security, in a research note. However, it is a simple release process for small quantities without much fanfare, as the phones are ready to be shipped. "

Ives pointed out that Apple is able to sell between 20 and 25 million of these new phones before launching the expected model "iPhone 12".

Also, any launch of a new smartphone will happen without the usual commotion with any operation of this kind with Apple, which will rely on electronic sales specifically in light of the closure of most phone stores currently.

Apple hopes to sell between 20 and 25 million new phones before launching its upcoming model (French)

Medium and cheap phone
John Prosser of Front Page Tech revealed that the new iPhone SE 2020 will not have the camera that many expect.

Prosser states that the new iPhone contains the primary camera from the iPhone XR 2018. This is a surprise given that many leaks indicated that Apple adopted the main camera from the current iPhone 11 group for all its future models.

Of course, the basic camera for the iPhone 11 Pro is much better than the iPhone XR, but given that it is expected that it will cost the new iPhone the amount of only $ 399, with access to other features such as Apple's advanced A13 processors as found in the iPhone 11, which still provides the fastest performance of phones Smartphones in the world, consumers are likely to sacrifice the quality of the camera in order to get a new iPhone at an affordable price.

Will Apple's strategy succeed?
It seems that Apple's current strategy is based on dealing with the current situation in the market, as it launches a new iPhone at an attractive price at the beginning of the year, to be attached to the new iPhone 12 and expected at the end of the year.

The South Korean group, "Samsung" launched last week new smartphones, including a model designed to work in the fifth generation technology, and at a price of less than five hundred dollars.

"People may have less money to spend, but at the same time they want advanced technologies," said Carolina Milanese, an analyst at Creative Strategies.

"After the US market was based on the two most advanced smartphones, and the cheapest ones without the presence of mid-range phones, the latter will now return," she added.

Milanese indicated that the new phones may attract the financially inaccessible consumers, after the price of some of the newer models exceeded $ 1500.

The phones designed for release this year began designing and producing well before the Covid-19 epidemic, which means that manufacturers are bound by the specific specifications of the models.

However, some new models may particularly attract customers who are budget-conscious seeking to update or replace their phones.

Milanese noted that any middle-class iPhone can attract users more interested in the quality of features such as the camera, screen, battery life, and less concerned with other popular features of these phones since its inception.

"This is certainly not a response to the Corona virus, but rather seems to be more suitable for the market," she said. Apple keeps discreet about its future plans for the iPhone.

More Insights and Strategy analyst Patrick Moorehead pointed out that Apple and other companies are forced to adapt to the current economic pressures in the world.