Italy fights against the new crown epidemic and the closure of the city makes newspaper sales rise against the trend

China News Service, April 6 (Xinhua), according to the European Union quoted the European Union News Agency, as of 6 p.m. local time, the number of confirmed cases of Italian new coronary pneumonia has increased to 128,948 cases, second only to the United States and Spain. In response to the new epidemic of pneumonia, the Italian government once imposed a strict epidemic prevention ban in history.

On March 25, local time, Venice, Italy, a man rowed a boat to provide daily fruits and vegetables for the residents of Water City.

According to reports, the Italian Closing Order urged the public not to go out as much as possible, and all non-involved private industries were closed. However, although newspapers are not a necessity for people's livelihood, the government authorized all newsstands and bookstands to continue to operate during the epidemic, and allowed journalists to travel for free interviews, so that the public can keep abreast of the relevant government policies and the epidemic.

The distribution of Italian newspapers is not directly distributed to readers. Even if government agencies subscribe to newspapers, they usually have to subscribe to the local newsstands. Newspapers rarely mail newspapers directly to readers. Newsstands and bookstands are the most important sales channels for Italian newspapers.

The Italian Athesis Media Group technical director Daccio recently said at the World Press Association online forum that although the Italian outbreak has suffered the impact of the closure of the city since the outbreak, the group ’s outbreaks in Lombardy and Veneto, the hardest hit areas Instead, the three newspapers saw an increase in retail sales at newsstands and bookstands.

Dacho said that 80% of the group's newspaper sales came from newsstands and bookstands, 10% came from subscriptions through newsstands, and the last 10% came from subscriber newspapers delivered to home. Although the advertising revenue has been affected by the new coronary pneumonia epidemic, the circulation of newspapers has increased in recent weeks. (Boyuan)