A number of enterprises were investigated and prosecuted by taking advantage of the epidemic situation
This newspaper (reporter Yang Zhaokui) released a food advertisement containing content such as "has a significant effect on the prevention of pneumonia caused by the new coronavirus infection"; to promote the prescription drug "Liu Shen Wan", it was posted in the drug store "Infection fights against viruses, eliminates inflammation, relieves pain, and prevents pneumonia" and other content advertisements ... The reporter recently learned from the General Administration of Market Supervision that many companies have used the epidemic to promote product efficacy and violated the relevant provisions of the Advertising Law.
It is reported that the Jinxuan Baby Maternity and Infant Supplies Store in Jinnan District of Tianjin released foods and health care via the Internet that contain "activation of autoimmune cells", "anti-new discovery of new coronavirus" and "can prevent the invasion of coronavirus into host respiratory epithelial cells". Food, oral spray advertising. The parties cannot provide relevant materials to prove that the products promoted in the advertisements have the effect of preventing and curing new coronaviruses or coronaviruses. The relevant advertisements deceive and mislead consumers with false or misleading content, constituting false advertisements. The shop ’s behavior violated the provisions of Article 28, paragraph 2 (2) of the Advertising Law, and has been ordered by the Tianjin Jinnan District Market Supervision Bureau to stop advertising and fined 200,000 yuan.
Jilin Province Wanhua Magnetization Technology Co., Ltd. used its Weibo account to publish food advertisements containing “the obvious prevention and treatment effect on the new coronavirus-infected pneumonia” and other contents, and used the epidemic situation to promote its company ’s product magnetized water, etc. Obvious prevention and control effect. The parties were unable to provide relevant materials to prove that the merchandise promoted in the advertisement had the effect of preventing and treating new coronary pneumonia. The relevant behavior violated Article 73 of the Food Safety Law and Article 4 of the Advertising Law. At present, the company has been ordered by the Jilin Provincial Market Supervision Department to immediately stop publishing false advertisements, eliminate the impact within the corresponding scope, and impose a fine of 200,000 yuan.
To promote its prescription drug "Liu Shen Wan", Henan Pingxin Grand Pharmacy Co., Ltd. posted advertisements containing "fast anti-influenza prevention, anti-infection, anti-virus, anti-inflammatory and analgesic prevention of pneumonia" in its store. After investigation, the prescription drugs it promotes can only be advertised in medical and pharmacy journals jointly designated by the health administrative department of the State Council and the drug regulatory department, and the content of the advertisement is obviously inconsistent with the actual content of the drug function, which violates the "Advertising Law". The provisions of Article 15, Paragraph 2 and Article 28. At present, the company has been fined 300,000 yuan by Zhengzhou Market Supervision Bureau.
Yang Zhaokui
Yang Zhaokui