"Home Purchase" Used Cars, Businesses Start "Cloud Trading"
After the epidemic, we may welcome a rebound in car consumption
Orderly placement of vehicles at a used car exchange
Buying food is online, you can use online consultation for medical treatment, there are online classes in class, and even fitness is online ... Under the epidemic, home epidemic prevention has made the "home economy" a key word of great interest. Even large-scale goods such as used cars have entered the online "home purchase" era.
Shandong Business Daily · Subao News reporter Sun Yan
Consumption demand in the automotive sector declines short-term
At the end of last month, Mr. Chen, who has been involved in used car trading for more than a decade, wanted to open his store in the western used car market. In fact, he has returned to Jinan on the third day of the new year, and has been in quarantine for 14 days, but because the entire market has not resumed business, he is still anxiously waiting for the opening time. However, in previous years, his New Year's first order has already been completed.
At the beginning of 2020, affected by the epidemic, the Spring Festival holiday was extended, personnel movements were limited, and work resumed in various places was delayed. The short-term impact of the epidemic on China's economy was inevitable. The current decline in consumer demand in the short term has significantly affected the catering, tourism, entertainment and other service industries in many regions. Among them, the automotive sector cannot be spared as an important link in national production and life.
On March 4th, the data released by the China Federation of Passenger Transport Associations showed that the retail growth rate of the national passenger car market in February was initially judged to be 20% in the same period last year, and fell 80% year-on-year. At the same time, it is estimated that the cumulative decline from January to February 2020 will reach 41%, which is also the largest decline in the past 20 years.
Among them, the traditional used car industry, the large and small used car markets and used car dealers scattered throughout the country constitute the main body of the market, and it is they who are currently experiencing the severe damage of the epidemic isolation. Calculating how much is lost every day and how long the cash on the account can be maintained. This is the current situation of small and medium-sized used car dealers under the weight of the epidemic. Faced with a series of problems in the epidemic, many unprepared second-hand car companies are experiencing a "grain crisis".
Used cars have also begun online trading or become a trend like the home appliance industry
No one is offline, then go online, and the used car industry has also taken the online "home purchase" express. But unlike other small items, second-hand cars are one car at a time, and each car contains a huge amount of information about the condition of the car. Without effective display to consumers, the transaction will be more difficult. In short, online trading of used cars requires a mature and comprehensive systemic solution.
It is reported that in this regard, the second-hand car online mall Youxin provides a unique set of solutions. First of all, the vehicle information is displayed to consumers in a digital form, which solves the traditional problem of asymmetric information on vehicle conditions. The video is used to view the car and the VR panorama is used to view the car. The real situation actually feels every local detail of the vehicle, more detailed and comprehensive than the actual arrival. At the same time, the exclusive 315 car inspection reports allow consumers to understand the car's condition information even if they do not understand the car. In fact, Youxin began to explore the “national purchase” model of used cars in 2017, migrated the entire transaction chain to online, and improved the online rate of used cars. Currently, a complete system has been formed, including vehicle detection, online car selection, Online sales, logistics delivery, after-sales service, supplier management and other systems cover the entire process of second-hand car online transactions.
"Although this year's Spring Festival epidemic has restricted user travel, the use of second-hand car online malls such as Youxin can largely solve the urgent needs of offline car dealers. It is safe and convenient to put cars on the Internet to display transactions." Said a veteran of used cars for many years. At the same time, some people in the industry have questioned whether the online trading of second-hand cars is an expedient under the epidemic situation or is it a long-term trend? After the epidemic, will the industry return to the traditional state that is mainly offline? "In fact, the online trend of second-hand cars has long been formed, and the epidemic situation has only accelerated this trend objectively." Youxin related personnel said. The reason is that the online solution to the long-standing problems in the used car industry has provided irreplaceable value to consumers.
After the epidemic, or to welcome the rebound of automobile consumption, it is the key to sterilize the stores.
Zhang Changliang, a senior practitioner, believes that although the epidemic has some impact, the peak season for the consumption of second-hand cars is mainly on the eve of the Chinese New Year. The period after the festival is the off-season. The epidemic will prolong the off-season. Car sales, including used car deals, may show a rapid rebound.
"People's need for enclosed space will increase, and cars will enter the family faster." Zhang Changliang said that the best way to prevent and control is isolation, but the public needs to travel and the company needs to resume work. At this time, private cars can be attacked and retreated. In everyday life, a private car is a mobility tool. During the special period of the epidemic, it can provide a relatively safe space for travel.
Compared with new cars, used cars are more cost-effective and have a shorter industrial chain. After all, used cars do not require raw materials and production periods. They should be able to bear the "pioneer" of automobile sales rebound. Practitioner Mr. Chen believes that ordinary second-hand car dealers are small in scale and have the advantage of being able to make good U-turns. After resuming work, they can quickly cooperate with online car dealers such as Youxin to sell local vehicles throughout the country and should enjoy second-hand cars. Benefits of car sales rebound.
Qin Gang, president of the Uxin Research Institute, said that with reference to the development trend during the SARS period, the number of used car transactions in Beijing in 2002 was 86,000, and after SARS, it soared to 135,000 during the year, an increase of 57%. It is believed that as people's lives return to the right track, the overall consumer demand for used cars will have a big rebound. Is it safe to buy a used car? For the questions of some consumers, the staff of the online car dealer Youxin introduced that in addition to measures such as at least 14 days of safety isolation before the employees took up their jobs, for delivery vehicles, Youxin uses manual chemical disinfection, UV disinfection of the entire vehicle, and ozone disinfection in the vehicle. , High temperature disinfection and other methods, consumers can rest assured to buy.