Agne Bengtsson believes that instead you have to think long-term and do as you do today and use some of the money that the men's team raises to slowly but surely build up the ladies' business in the club.
- We have to do this with sense and balance. We are one of the clubs that invest absolutely hardest in Sweden in the world on women's hockey, so we are far ahead, says Agne Bengtsson.
Hear Agne Bengtsson tell us more in the clip above.