Kravchuk proposed organizing an “information de-occupation” by “dragging” the audience to Ukrainian channels by showing entertainment programs at the time of broadcasting news and “propaganda shows” on Russian television.

In this case, news releases, according to her, should be timed to coincide with the beginning of the curfew on the territory of the self-proclaimed DPR and LPR and show at 23:00.

Kravchuk said that for six years Kiev "lost a lot of time", so "break through" will be very difficult.

“Gradually, the channel will go on its own production, but a year or two, of course, this is, first of all, the production of large television groups that are ready to consciously just share their content,” she concluded.

In July, the office of President of Ukraine Volodymyr Zelensky announced the need for a “global Russian-language television channel” for “fighting for the minds of Ukrainians” in the Donbass and Crimea, as well as “for the minds of Russians in Russia.”

Later it became known about Kiev’s plans to launch in February 2020 a special television channel in uncontrolled territories.

In December, Anatoly Maksymchuk, deputy head of the Ministry of Youth and Sports of Ukraine, said that the new state television channel would combine the functions of entertainment and information broadcasting.

Crimea became the Russian region after a referendum held in March 2014, in which the majority of the inhabitants of the peninsula voted to reunite with Russia.