There is an ongoing competition for which is the most incomprehensible phenomenon on Youtube.

A trend that generates many “Why ??!?!” Comments in the comments field is all the videos that show people who in various ways destroy expensive covetable designer clothes.

Photo: Facsimile

Björn Hedensjö is a psychologist, and describes the driving forces behind our fascination with this type of clip. Although many people react negatively, we look. Why?

Watch the video above!