- The battle for electoral posters has started a few weeks ago in Marseille.
- For this election, there is a variety in the electoral posters of candidates for mayor of Marseille.
- Sciences Po political communication professor Philippe Moreau-Chevrolet analyzes them for 20 Minutes .
Martine Vassal whiter than snow, Yvon Berland in black and white, "in the name of the people of Marseille" for Samia Ghali, colors do you want, here it is, for Michèle Rubirola, and Sébastien Barles who plays it to the US. The war of municipal posters has been launched for several weeks in Marseille, to find out who will cover the other. And the teams of candidates do not skimp on resources. Philippe Moreau-Chevrolet, professor of political communication at Sciences po Paris dissects the electoral posters of the candidates in Marseille for 20 Minutes .
Michèle Rubirola, Le Printemps marseillais. Posters with bright colors on which the slogan "Rubirola is there" is inscribed. “Here we find an inspiration from the left, very graphic, in the codes. It's quite current, young, it speaks to a certain electorate. The colors can be seen well even if it may seem a little violent. The left has adopted the codes of commercial communication, a bit like Monoprix with large characters. The left wants to be popular, it takes up popular codes ”, explains the specialist.
Yvon Berland, The Republic on the Move. Yvon Berland in black and white contrasts with the bright colors of the electoral poster. And Philippe Moreau-Chevrolet is not tender with this discovery, of which the Yvon Berland teams were nevertheless proud: “There is always a UFO in the countryside, and this time it is this poster. She's experimental and it's totally scary. In general, black and white are used to erase wrinkles, to give youth. There the black and white are not beautiful, it is not well worked and it ages. It is really a choice from the past, a poster neither made nor to do. Note that he uses the LREM logo, which few candidates do, he must surely think that in Marseille it is relevant. "
Sébastien Barles, Standing Marseille. Sébastien Barles' poster uses the same codes as that of Alexandria Ocasio-Cortez, democrat elected to the House of Representatives in the United States. “She is very inspiring, she has created a style with very natural and radical communication, committed to the left. The youth and activist movements are found in it. It's a very New York style, very graphic, ”says Philippe Moreau-Chevrolet. A New York style transposable to local politics in Marseille? "I am never convinced by the import of models, they must correspond to local political codes and they are not the same as in New York where the population is rather left-wing, and fairly convinced. Ocasio-Cortez plays on the authentic side and simplicity, while for Barles the graphic idea is still there but the poster loses freshness and authenticity. The jacket has nothing to do with it, there is a problem of agreement between substance and form, ”said the specialist in political communication.
Samia Ghali, Miscellaneous left. On a black background, Samia Ghali is appealing "on behalf of the people of Marseille". "On this poster, there is nothing that says it is on the left. Apart from its positioning, rather on the left, which is similar to the Mitterrand style, and the position of its head. The name of its site, "Marseille avant tout" and its slogan, "In the name of the people", are elements of a populist candidacy. A person who smiles, the mention of the people and Marseille above all, it makes one think of "we are at home" ", considers Philippe Moreau-Chevrolet. But this strategy is in tune with the times. "This inspiration is present even in people who would not define themselves as populist, there is a crossing of this current in French politics. But there is still Marseille before identity, before social justice, before the environment, there we are completely in populism. But Samia Ghali respects the simplicity codes of Ocasio-Rodriguez, his poster is very pragmatic, ”analyzes the professor.
Martine Vassal, The Republicans. Martine Vassal, dressed in a white turtleneck on a white background, with her name and "a will for Marseille" written in blue color Marseille more than that of the Republicans. "This poster is more like a theater or cinema poster than an election poster, it's very strange, it's the first time I've seen such a thing. The slogan doesn't mean anything politically, but the choice of colors, white and blue, is quite clever. White refers to a blank page, but this poster is also populist with the OM color code and the candidate's face. Here we seek the adhesion of people to a candidate who embodies the territory. I do not find it a good poster, it is a bit of a Paris but if there is a strong identification behind it can work. But the poster as such is not enough, we join the codes of the theater, the one man show, it's too far away.
Bruno Gilles, Various right. A classic poster for Bruno Gilles which appears on a background representing Marseille with the slogan "A new mayor". “It's a fairly conservative poster, he talks about himself and positions himself. It is not a bad way to position yourself as an outsider. Rather, it's a good poster, we remember it, ”he explains. Bruno Gilles also displays a variant, with the inscription “les écolos avec Bruno Gilles”. "He's looking to do something at the same time, a bit what Macron is doing right now. Ecology is becoming an element of communication for right-wing candidates, but I don't think it can work. This election is a laboratory for ecology, there is nothing to lose by trying it even if there is a slight risk of passing for an opportunist, ”analyzes Philippe Moreau-Chevrolet.
Stéphane Ravier, National Gathering. The candidate appears in large alongside his head of list by sector, with the slogan "Protect the Marseillais, make Marseille shine". “The poster is classic and well made, there is not much to say. The protection message joins the Trump trend, with the role of politicians in protecting voters from strangers, foreign policy. The "make Marseille shine" side, I believe a little less, it's quite light. It's a bit like looking for a Bernard Tapie register, ”considers Philippe Moreau-Chevrolet.
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