February 17, 2020Jeff Bezos, founder and CEO of Amazon, has announced the launch of the 'Bezos Earth Fund' on his Instagram account to counter the effects of climate change. Bezos explained that he personally endowed the fund with $ 10 billion "to start" and that the first grants to researchers, activists and NGOs will be awarded in the summer.

The decision comes 20 days after Amazon's 300 employees have asked for more climate efforts, criticizing its environmental policy. Employees who join the Amazon Employees for Climate Justice (AECJ) are pushing the e-commerce giant to review its environmental policies. The criticisms concern the environmental plan presented on September 19 by Bezos, which announced the achievement of Amazon's zero emissions in 2040. According to the AECJ, the company should aim for carbon neutrality in 2030.