Donate to “Haunted House”! ? 17:37 on February 13 at hometown tax payment

With the aging of the population and the declining population, the situation has been seen in many places where infrastructure development and rehabilitation have not progressed sufficiently. Especially for local governments with weak financial bases. Under these circumstances, some municipalities in Oita Prefecture have been making efforts to support such issues by publicizing them. What is that approach? (Oita Broadcasting Station reporter Morisato Sasaki)

What made it look like a haunted house…

Please see here first. Skeleton, creepy bills, and children moving between them with an uneasy expression. This is a scene from a video released by Tsukumi City, Oita Prefecture on the Internet.

In fact, this is a masochistic content that resembles a dilapidated government building as a "haunted house", and is now attracting attention secretly.

Tsukumi City is located in the southeastern part of Oita Prefecture with a population of about 17,000. There are many baseball fans who know their name at Tsukumi High School, which is the old school of high school baseball, at Kenjiro Kawasaki's alma mater, who was active as a pitcher in professional baseball Yakult.

The government building of the city, which was the stage of the video, was built in 1958 and has a history of more than 60 years. A city representative told me that everywhere, including traces of leaks on the walls and stairs with peeled tiles, was in tatters.

One of the most surprising things is the dark hallway, even in the daytime. It was because I did not turn on the light to save power, but there was more real fear than the video.

Required role of "disaster prevention base"

Due to the problem of earthquake resistance, the city has been considering rebuilding for some time.

However, the required cost is about 3 billion yen for the building alone. On the other hand, the fund for rebuilding the government building for the city is about 600 million yen. It is said that due to severe financial conditions, rebuilding has been delayed.

However, I couldn't help saying elegance.

It is Typhoon No. 18 in 2017. A large area of ​​the city was flooded, and a large amount of earth and sand flowed into the first floor of the city hall. Immediately after that, I couldn't do business, and it became a problem how to be a base in a disaster.

Therefore, I noticed the "hometown tax payment" system. The amount of donations sent to Tsukumi City was over 44.9 million yen in FY2018, which was not fully utilized.

Tsukumi-shi business and industry sightseeing, domiciliation promotion section Takamitsu Hatano "When we thought about somehow getting to know the name of Tsukumi-shi, how about publicizing that city hall is old in masochistic form? "

Hometown tax payment saves the plight?

Production of PR movie decided in this way. We cut down on the budget as much as possible by asking children and students in the city to perform, and the cost was reduced to 1.2 million yen.

In order to contribute to the donation to Tsukumi City, the video will show you a variety of special products from the city.

Cultured yellowtail, “Hirobiro Ikeburi”, grown in a huge crop, is rich in flavor and sweetness, “Mikan” and “Kabosu”. We studded charming "thanks" with other municipalities in the aging government building.

Of course, there is also a call for pure donations without return goods for rebuilding the government building.

The end of the video is narrated in a haunted house style narration.

"You don't know yet that this aging city hall can be resurrected by hometown tax payments."

This video was posted on a video posting site four months ago, and is gradually increasing the number of views. Tsukumi City is also promoting public relations around the movie, such as releasing the set used for shooting in the government building at the time of Halloween.

Tsukumi-shi business and industry sightseeing, domiciliation promotion section Takamitsu Hadano "It is feeling that Tsukumi-shi name is spreading gradually, but wants to spread video more."

Competitive municipal videos

According to Mr. Yoshiaki Takano, a representative of "Guro-Karu CM Research Institute", which is familiar with local government PR videos, the number of videos created by local governments is now about 1,000, making it extremely difficult to attract attention. On the other hand, if it becomes a topic, it is spread by SNS and so on, so the economic effect is large.

About this video of Tsukumi-shi, we rate as follows.

Guro-Karu CM Research Institute Yoshiaki Takano "The courage and judgment to complain of the plight in the form of a haunted house, which is supposed to be ashamed of an old government building, is wonderful. It's a chance to look to

When I first watched the video, I was worried, "Is it okay to expose such oldness?", But by revealing the circumstances nakedly, I may call in people who want to support.

According to the person in charge, thanks to the effects of the video, the donation amount for hometown tax payment in Tsukumi City this year has increased twice as fast as last year.

How will Tsukumi City's efforts taking advantage of issues and weaknesses develop in the future? I will continue to focus on it.

Oita Broadcasting Station reporter Morisato Sasaki is struggling to cover various places facing the population decline in 2015