- Buying new clothes has become old-fashioned and ecologically questionable.
- The second-hand clothes market is growing, in particular thanks to barter.
- Greendy Pact offers a system of paid passes which then allow you to exchange your old clothes.
The only store where nothing is for sale. From the outside, Camille Courmont's boutique has everything from a second-hand clothing shop, as there are elsewhere. However, something is definitely missing: labels with prices. At Greendy Pact, rue Pierre-Mauroy, in Lille, we don't buy, we exchange. A discount from barter to date, but much better.
Camille Courmont, 31, comes from the com. She worked in this sector for many years before having to wonder, at her last employer, on how to reinvent commerce in the face of digital. At the same time, the young woman had a kind of ecological awareness: "I discovered the underside of the fashion industry and in particular the amount of water wasted to make clothes," she explains. . A fan of clothes with a full wardrobe, Camille wondered how to renew her wardrobe responsibly without sacrificing the pleasure of shopping.
The importance of having a physical store
Dubitative in front of her bags full of clothes that she no longer wears and that she never had the courage to deposit in associations, the thirty-something had a click: the exchange. “I thought about a solution that mixes digital and a physical store in the city center. The shopping route is important, especially for women who take advantage of the lunch break to shop, ”she says. Her idea, she matured 9 months at Euratechnologies before launching herself at the end of January.
On the Greendy Pact site, customers buy day (16 euros), month (22 euros) or year (144 euros) passes. They then go to the store with clothes they want to exchange. Once validated, they are transformed into “greendies”: “each piece is worth a fire, except the coats which are worth three. Customers are then free to spend their greendies to take what they want, ”explains Camille.
Besides the sustainable aspect of the initiative, there is also a real solidarity side. The geendies which are not spent are stored in a kitty which will be used to offer “hanging clothes” on the same principle as the hanging cafes for precarious people. It is not anecdotal, in one week of opening, Camille has already put fifteen greendies aside.
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- Economy
- vintage
- Sustainable development
- Clothes