SCA's communications director Björn Lyngfelt describes the forest industry's activities as a cycle that does not add carbon dioxide to the atmosphere.

"We are the solution to the problem," he says, referring to the greenhouse effect and climate change.

Time for button

The view would mean that the industry is outside the climate debate, but new research points to the opposite. The time to reverse climate change is too scarce for the growing forest to absorb the carbon dioxide emitted by the forest industry, according to the researchers who say it doesn't matter where the carbon dioxide molecules that cause the greenhouse effect come from.

Seems like "green coal"

But the forest industry continues to separate carbon dioxide from fossil fuels and what comes from the forest raw material.

- It's green coal. The black carbon will stay on the slopes, the green will circulate in the trees, in the products and in our products, says Björn Lyngfelt, communications director at SCA.

Hear SCA's opinion in the clip.