Foreign tourists are increasing - now Dalarna will become more international

- At Visit Dalarna, we feel an increased need from our entrepreneurs and where we work specifically with education and where we talk about export maturity, says Jonas Rosén, CEO of Visit Dalarna.

The market for just visitors outside Sweden and Scandinavia is growing again after falling for a few years.

Just this year, Visit Dalarna sees that foreign tourism accounts for 15 percent of the 15 million guest nights in the county; primarily from Denmark, Norway, Holland and Germany but where the airport thus creates new opportunities with, for example, tourism from the UK.

Hear Jonas Rosén tell us more about foreign tourism and what needs to be done in the clip.