- Istat, in 2018 historical record for tourism in Italy, Rome main destination
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16 January 2020International visitors who choose Italy for their travels and the revenues from foreign tourism increase. In the spirit of optimism, the tourism agency Enit notes that, up to October 2019, over 360 million nights had been spent in the Peninsula by travelers from all over the world, with an increase of 4.4%, while the segment internationally contributed about 40 billion euros to our country, equal to + 6.6%. As for Italian tourists, however, ENIT notes a "slowdown" recorded in the first ten months of 2019.The foreigners who chose Italy were mainly tourists from Germany, Austria and Switzerland, about 25% of the international tourists arriving, but there was also an increase for American and Russian, Canadian and Chinese visitors. The tourism sector focuses on the latter: 2020 is the year of tourism and of the Italy-China culture and Chinese tourism is expected to increase in our country and the increase in flights between the two countries.
In Rome, at the Auditorium Parco della Musica, on Tuesday 21 January the Minister for Cultural Heritage and Tourism, Dario Franceschini, and the Chinese Minister of Culture and Tourism, Luo Shugang inaugurate the year of culture and tourism Italy - China 2020.
The challenges of 'onlife' tourism
Human technology and sustainability: with 80 panels, 150 speakers and world experts, the BTO, Buy tourism online, this year inspired by the 'onlife', a manifesto of the European Commission, returns to Florence on 12 and 13 February, with four thematic paths between which stands out for sustainability.
The director of Bto2020, Francesco Tapinassi, explains: "Onlife means to bring back to the center the idea of a friendly technology that also helps to recover the tourism of relationships". Without criminalizing the digital: "Technology has not killed the intermediation in tourism - assures Tapinassi - 60% of the turnover in the world is still offline, even if online grows by + 3% per year. And it is interesting how some research reports among post-millennials a strong recovery of human presence "at the time of purchasing the trip.
And from the point of view of companies, adds the vice president of the Chamber of Commerce of Florence, Claudio Bianchi, "digitization and data collection can help understand what is about to happen a second before it happens, which for a company can mean life or death. "