The electric car maker Tesla was able to convert the accident of breaking the window of its Cybertruck electric truck at its launch event last year to gains, by selling a new shirt inspired by the accident, in addition to new clothes and accessories inspired by the new electric truck.
Tesla unveiled its electric truck in November last year by showing it on stage, and while some people focused more on specifications and price, the most important feature was protection and breakage resistance of its window panes.
The company claimed that its electric truck was bullet-proof, and said: CyberTrack is engineered to provide maximum durability and occupant protection, from the virtually virtually impenetrable stainless steel exterior to armored glass.
To demonstrate this during the show, the company's chief designer Franz von Holzhausen threw a steel ball onto the prototype windows with the doors hit with a heavy hammer, and although the windows were not completely broken, they were damaged, and it was clear from the response of the designer and CEO Elon Musk that this was not It's supposed to happen.
T-shirt is bulletproof & makes u buff! Https: //t.co/wO0oAakclu pic.twitter.com/8k1WvVO1sm - Elon Musk (@elonmusk) January 14, 2020 |
Lemon into juice
Tesla sold a shirt reminiscent of the accident and called a "bulletproof shirt" for $ 45, a marketing idea that mocks the incident and at the same time immortalizes it and gives the company more money.
The company describes the product on its website as being designed to provide exceptional comfort and is inspired by the famous CyberTrack incident.
She added that the shirt is made of 100% cotton and is not made of any bulletproof materials, and has the official CyberTrack logo on the back.
The launch of the shirt came as part of the launch of many new clothes and accessories for the electric truck such as the trucker hat and jacket.
A graphic showing a shattered glass appears on the front of the shirt, while the back of the shirt bears the logo of a cyber-truck. It can be requested from the site and is expected to be shipped within two weeks.