Maria Westin, head of tourism at Karlstad municipality, tells NWT that it is a way to market the municipality and that there are more destinations using this method.
- This is nothing strange, other destinations do the same. The difficulty of marketing. Previously we announced, now there are other times, says Maria Westin to NWT.
According to NWT, the municipality paid a total of around SEK 20,000 for three influencers' living, food and expenses in 2019.