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by Celia Guimaraes 10 January 2020 Facebook CEO Mark Zuckerberg, born in 1984, a millennial in fact, is moving forward and going straight to good intentions for the next decade. "Instead of annual challenges I try to think about what I wish for the world and for my life, between now and 2030" he wrote on his personal profile on the social network.And among the important things, it places generational change first: "By the end of the decade I expect that many institutions will be led by millennials," explains Zuckerberg - which is more than likely, if for no other reason than registry. And it will be a change above all perspective: "I believe that many important institutions in our society today are still not doing enough to solve the problems that younger generations are facing, from climate change to education costs, from housing to healthcare".
The governance of digital communities
Zuckerberg then reiterates, once again, placing it among the priorities, the topic of "new forms of governance" for digital communities, which has caused much discussion in recent times: "I do not believe - wrote the CEO - that private companies should make so many important decisions that touch the fundamental values of democracy ", specifying that one of the ways to go is that of regulation.
No censorship on political advertising
Menlo Park has in fact recently reaffirmed its decision not to limit on the social networks of the group, Facebook and Instagram, the advertisements with political content aimed at specific groups of people and not to censor political advertising, even if based on elements not proven or distorted. "While Twitter has chosen to block political ads and Google has chosen to limit the targeting of political ads, we choose to increase transparency and give more control to people when it comes to political announcements," the Facebook Product Manager wrote on the blog. , Rob Leathern.
"Ultimately, adds Leathern, we don't think decisions about political announcements should be made by private companies, which is why we are advocating regulation applicable across the sector," while "we are working with policy makers in the European Union. and elsewhere to solicit the regulatory request. Frankly, we believe that the sooner Facebook and other companies are subject to democratically responsible rules on this, the better. " And he concludes: "In the absence of regulation, Facebook and other companies independently decide their own policies".
Electoral concerns
If Facebook, therefore, insists that it does not want to control political content, its critics contest the politicians' concession to use even distorted advertising, which cannot be easily monitored, especially in a year of important deadlines such as presidential elections in the United States. But Mark Zuckerberg goes his own way and, as he repeatedly said, "Political discourse is important" and Facebook does not intend to interfere with it.