While the video content industry is still in its infancy technically, it is witnessing incredible competition; while some creators rely on technical or recreational skills to attract viewers ’attention, a Chinese countryside girl has become a world star by photographing herself as she does housework.
Li Ziki, 29, is often referred to as a phenomenon in China. In addition to the millions of fans of this girl inside China, and the approval of the Chinese government to promote Chinese values and traditions, she also collected millions of followers from outside the borders of her country. She did all this by taking advantage of an impressive array of skills ranging from cooking to making furniture, while painting an imaginative picture perfect for her audience. And as Chinese viewers become increasingly uncomfortable with the pressures of work and pollution every day, Ziki provides the perfect getaway.
And in it she says: “In today's society, a lot of people feel nervous, so when they watch the videos I post at the end of a tiring day, I want them to relax and experience something nice, to remove some of their anxiety and stress.” Although Chinese blogs with a rural nature have limited follow-up, Ziki is the only one that records this kind of amazing success, with about 58 million subscribers across various platforms.
Sure, it has to do with her appearance, the quality of the stories that characterize the videos, but mostly, it's the great skills and how they are done that fascinates their fans.
The girl from the Chinese countryside has become a world star.