His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, officially launched the visual media identity of the United Arab Emirates, which carried a design "The Seven Lines", after being chosen by the majority of the 10.6 million people who participated in the open vote from all over the world to choose the emblem of the visual media identity of the UAE, and present its inspiring story to the world as a symbol of ambition, achievement, openness, hope, and the culture of the impossible.

This came at the Presidential Palace in Abu Dhabi and in the presence of the 49 "Inspiring" team of Emirati creators, writers, artists, poets and designers who worked on creating proposed designs and logos to represent the visual media identity of the UAE, and to present its inspiring story and value system to the people of the world.

His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “The visual media identity of the UAE represents our map .. and our identity .. and the escalation of our ambitions.” His Highness added: “The visual media identity represents seven emirates, seven founders, and seven horses that we compete in in the development race. Global".

His Highness Sheikh Mohammed bin Rashid Al Maktoum considered that opening the door for voting globally to choosing the design of a visual media identity for the UAE confirmed the human dimension of the values ​​of partnership and openness that characterize the UAE.

His Highness pointed out that the tree-planting initiative contributed to spreading hope, as His Highness said: “10 million trees will be planted by the Emirates, and through which they will also be planted with new hope and a new inspiration story.”

His Highness concluded: "We call on all strategic sectors, events and institutions in the country to use this slogan as part of its strategic initiatives and activities that convey the Emirates story to the world."

On this occasion, His Highness Sheikh Mohammed bin Zayed Al Nahyan said: “We aim through the new media identity to consolidate the international reputation of the Emirates, in which we have invested through 48 years of continuous work thousands of teams.”

His Highness Sheikh Mohammed bin Zayed Al Nahyan pointed out that “the map of the UAE is at the heart of every good citizen, resident and lover of this kind country, and we appreciate everyone’s efforts to raise the flag of our country globally, under which all civilizational achievements have been achieved over the past decades.”

The announcement of the visual media identity was accompanied by the adoption of the slogan accompanying it, "Nothing is impossible" in Arabic and Make it Happen in English, embodying a culture of excellence, leadership and ambition, and an affirmation of the principle of the impossible that distinguishes the story of the UAE, its path and the thinking of its leaders.

It is a slogan that confirms the UAE’s position as an incubator for human creativity, a destination for competencies from the four sides of the earth, and a cross-cultural humanitarian idea that believes in opportunities and opens the door to achieving hopes, aspirations and dreams.

The design of the visual media identity winning the majority vote, “The Seven Lines”, embodies all the values ​​that the National Identity Project and all those responsible for it and the 49 inspirators who worked on it embody in designing the visual media identity of the UAE and its slogan, and the values ​​of unity, unity, and cooperation to form an unprecedented development experience, and highlight a map The UAE is on the world map, as the logo indicates the seven emirates and the seven founders, in ascending lines expressing unlimited ambition.

And the design of the "seven lines" is seven lines that draw the map of the Emirates, closer to tall pillars, and firm foundations in its land, in a sign that indicates the height of vigor, the rise of the dream, and the acceleration of development, seven columns that form the pillars of the united house, in appreciation of the seven leaders who united dreams The people are under the banner of one flag of a united state. Their condition is together. We can build ... together we can dream ... together we can be a country in which nations can boast.

The design of the visual media identity and its slogan “Nothing is Impossible” conveys the Emirates message to the world as an inspiring success story and an ongoing achievement workshop that celebrates creativity, enables competencies and creates the future, and transforms challenges into opportunities and does not recognize the impossible.

The establishment of the Emirates Identity Information Office was announced within the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, which will form the reference for the uses of the emblem, and it will issue user guides to all sectors and institutions.

The march of the UAE’s visual media identity project started in early November 2019 with the announcement of His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohammed bin Zayed Al Nahyan, the launch of a national project to create and design a logo that reflects the UAE’s visual media identity and embodies its human and cultural values Its historical legacy and its economic, social and human development achievements.

In the "49 Inspired" workshop, 49 Emirati creators and Emirati creators from various specialties and all emirates of the country were invited to work on setting their designs for the visual media identity in a national university workshop in which they distributed to seven teams to create distinct designs that combine creative content and artistic design, to tell The inspiring story of the Emirates.

After completing the proposed designs and agreeing on three options that were the most distinctive and embodiment of the value system of the UAE, namely the “Emirates with Arabic Fonts” and “The Palm” and “Seven Lines” in mid-December 2019. The opening of the global voting door coincided with the UAE’s pledge to plant a tree in return Each voice participates in choosing the design of its visual media identity, which has generated a global million-dollar interaction with the campaign that recorded more than 500 million views on social media and digital platforms, and encouraged millions from 185 countries to participate in the voting process until the total number of voters reached 10.6 million by the end Yo December 31, 2019 expiry date of the voting deadline which was extended due to the large turnout.

Thus, the number of trees that the UAE will plant more than 10 million trees in regions in both Indonesia and Nepal, which enhances biodiversity and reforestation of those areas negatively affected by climate change, and enables individuals and societies affected by it, and protects the environment.

Deputy Head of State:

The visual media identity represents 7 emirates .. 7 founders .. and 7 horses that we compete in in the global development race.

10 million trees will be planted by the Emirates .. And through them, new hope and a new inspiration story will also be planted.

Abu Dhabi Crown Prince:

The UAE map is at the heart of every citizen, resident, and lover of this country, and we appreciate everyone's efforts to raise the flag of our country.

By identity, we aim to consolidate the international reputation of the Emirates in which we have invested 48 years of continuous work.

An inspiring biography

The visual media identity of the UAE narrates its inspiring biography and exceptional experience, and presents the world with its inspiring human idea that knows the impossible and affirms the ability of human societies with a vision and positive spirit to achieve and lead ... an identity that establishes its position as a meeting place for the world and a beacon of hope, a land of talents, a global trade center, and a home For legacy, heritage and a gateway to the future.

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Millions of trees are planted by the Emirates to enable the most affected communities to climate change and restore biodiversity.

The 49 inspirers represented Emirati talents and talents from various creative specialties and from all regions of the country.

Emirates story

The visual media identity of the Emirates presents the Emirates story to the world and enhances its positive image in the global mindset from its development and constructive role, as well as consolidating its reputation in the international community by highlighting its distinguished experience based on human empowerment, continuous learning and sustainable growth and keenness on cooperation and human partnership, and sharing experiences Successful with countries and peoples, and put the model of rapid progress achieved by the Emirates as a country incubator of innovation and maker of leadership accessible to all, while highlighting the economic, historical, geographical, humanitarian and cultural elements The values ​​that form the basis for building the distinguished Emirati experience.

The State's Media Identity Office is the reference for logo uses.