The popular video game Fortnite in 2019 achieved sales of $ 1.8 billion, which represents more than the total sales of one year for any game in the history of video games.
Although the game itself is technically free, the game's game owner, EPIC Games, does marketing to subscriptions to specific battles, in addition to countless purchases of game products or so-called skins - clothes, weapons, dance habits, and players ’own reactions - To keep 125 million active players.
This is in addition to the intense marketing relationships with the largest film companies of the year, including both "Avengers" (The Avengers) and "Star Wars" (Star Wars).
The gaming industry in general achieved a good performance in 2019, when Nielsen Consulting estimated that the total sales of the gaming industry reached $ 120 billion, an increase of 4% over 2018.
Mobile phone games received the lion's share of this total, with sales of $ 64.4 billion, followed by computer games with $ 29.4 billion, and game units that made $ 15.4 billion.