One of the merchants who had a really merry Christmas is the bookseller Jan Smedh.

- I've had the best Christmas shopping ever. We have been up about seven percent over the Christmas trade last year, and last year it was also seven percent higher than in 2017, says Jan Smedh.

We spend less money on gifts

In Swedish Trade's latest report, we trade Swedish Christmas presents for SEK 3000 this year and per person, while in 2018 we traded for SEK 3300 instead. Which is a difference of SEK 300.

- It is a bit of money really if you compare in this context it is not so many percent of the total sum. I think that can be a penny, too, ”says Lisa Thörn, CEO of Uppsala City.

Look at the feature to hear more about Uppsala's Christmas shop.