New York (AFP)

Netflix for the first time published many details on its international activities at a time when its most mature market in North America is facing fierce competition with the arrival of Disney +, Apple TV and soon HBO Max.

In terms of revenue and revenue per subscriber, North America remains the leading region of the video streaming giant with revenues of $ 7.4 billion in the first nine months of the year, a growth of 11% compared to the same period last year.

Netflix has managed, despite stiff competition since the fall, to increase the amount paid monthly by each subscriber on the continent to $ 12.36, or 80 cents more than a year earlier, over the first nine months of the year. year 2019.

This remains the highest average price paid by a Netflix subscriber worldwide.

The group of Los Gatos (California) significantly raised its prices in January, between 13% and 18% depending on the formulas. It had already increased in October 2017.

Revenues per subscriber in North America are significantly higher than in the Europe / Africa / Middle East (EMEA - 10.26 dollars), Asia / Pacific (9.31) and Latin America (8.21) regions.

However, these regions posted significantly stronger sales growth than in North America (+ 25%), 32% in Latin America for the third quarter over a year in Asia / Pacific (+ 53%) .

However, like North America, all areas are recording a slowdown in this growth, now at a quarter-over-quarter figure against more than 10% until 2017.

For the first time in Netflix history, revenue generated outside of North America could represent half of the group's turnover in 2019.

In the first nine months of 2019, they thus weighed 49% of the total.

In terms of subscribers, Netflix had, at the end of September, 47.3 million accounts in Europe / Africa / Middle East, a total doubled in two years (+ 104%).

In Asia / Pacific, the platform has doubled the number of its subscribers in 18 months, reaching 14.4 million as of September 30. Last region where Netflix is ​​located, it still has only half of the subscribers in Latin America, which has 29.3 million.

© 2019 AFP