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Álvaro Moreno Osuna, Sevilla, 1976. In the inaugurations of this businessman's clothing stores, ham and a priest who blesses the establishment are never lacking. It started in 2005 with 18 workers and already hired more than 600. It expects to close the year with a turnover of 70 million euros.

You are the Sevillian who left Dani Mateo without clothes for cleaning his nose with the flag. Now that one year has elapsed, has it taken its toll to remove his garments from the 'Intermediate' program of the Sixth where the 'sketch' was broadcast? No, the other way around. We did the right thing and we felt supported by our clients and social networks. When people saw it on television, they came to cancel orders from your brand. But our reaction was immediate and we decided to remove our clothes. Does the clothing denote the ideology of the one who saw it? No, our ideology is that customers enter the store and, whether they buy or not, leave with a smile. And there can come someone from the right, from the left, from the center ... The clothes are for everyone. But the truth is that I do not see a voter of Podemos with their garments. Our clothes are all dressed: there are voters of Podemos , from the PP, Vox, Citizens and the PSOE; I am convinced. After that episode in the Sixth, you censored the use of the flag of Spain and the constitutional symbols that represent us. I agree with freedom of expression, but respect is fundamental. Our clothes are based on values ​​of respect, family ... And we have to bet on it. There are those who argue that defending the flag of Spain is made of facades. It is our flag; We are Spanish and Andalusian. I am from Osuna and I feel proud of all this. Does the Spain brand sell? We are going to make the leap to Portugal imminently and the made in Spain sells and likes there. Our illusion is to take 'made in Spain' and 'made in Osuna' not only to Portugal, but to Italy, France, and if God wants, to New York, why not? In 2023 he plans to reach one hundred points selling. Yes, we want to grow in Andalusia, Madrid, Extremadura, the whole Levante ... In Barcelona, ​​there are customers who are Andalusian and live there and claim a store for us. He started with 13 years cleaning the window of his father's clothing store in Osuna. Yes, and very proud. He taught me values. Work dignifies man; It's life. In Osuna, he hires over a hundred people. You know that sometimes there may be some envy in the villages. The company is from the town. And the people see that I am not an entrepreneur who wants to take me warm; no. I bet on this, they see it and people are very motivated. In their stores they work guys with down syndrome, but their labor integration seems very difficult. For us it has been a gift. I recommend all companies to do so. The shock wave of social integration is tremendous. When the grandmother of a girl with 'down' syndrome saw her granddaughter working in the store, with her uniform ... she said: 'Álvaro, I can die quietly'. Does your brand have values? Yes, passion, joy and enthusiasm for growth, but with respect. Do not sell at all costs. We make sense of this with our stores with soul in which boys with down syndrome work, the nuns with whom we collaborate ... With the competition so fierce, how do they grow? For the soul of this project. The Daughters of Charity of Seville publicly requested blankets for the 'homeless' and we made them. Now we sell these blankets in our stores and the money we raise goes to these nuns and their social canteen. If you saw the joy with which the girls sell them!

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  • Portugal
  • Barcelona
  • Dani Mateo
  • Seville
  • Andalusia
  • Final Interview