Following Christian Thanksgiving, when online sales broke records of $ 4.2 billion, online sales during the so-called "Black Friday" also hit new records, although they were below expectations.
Black Friday is called the day after Thanksgiving in the United States, which is celebrated on the fourth Thursday in November, at which merchants offer big discounts on their products, attracting consumers tremendously to shop.
According to analysts from Adobe, consumers spent $ 7.4 billion last Friday shopping online using their desktops, tablets and smartphones. The figure represents an increase of $ 1.2 billion from Black Friday 2018 sales, but falls short of Adobe's forecast of $ 7.5 billion.
Salesforce said its statistics reveal $ 7.2 billion in online shopping sales, well below expectations.
Popular products include games featuring the heroes of the new animated film Frozen 2, Boo Patrol and more. The best-selling video games include FIFA 20, Madden 20 and the Nintendo Switch platform. The most popular electronics that day included Apple laptops, Apple AirPods, and Samsung TVs.
| Samsung TVs were among the most popular electronic devices during Black Friday sales (French) |
According to the figures, 2.9 billion of black Friday sales were made using smartphones, and e-shopping via phones is generally faster than any other platform, so we may be heading towards a turning point where smart phones are superior to desktop computers as the most used means of e-shopping.
Adobe Analytics tracks real-time sales of 80 of the top 100 retailers in the United States, covering 55 million units held in retail stores and nearly a trillion transactions during the holiday sales period. Salesforce uses cloud commerce data and in-depth coverage of more than half a billion shoppers in more than 30 countries around the world.