Welcome back, Toys R Us! It disappears from the United States due to management failure but is resurrected on December 1 at 5:08

“Toys R Us”, a toy seller that had disappeared from the US for a while, went bankrupt and revived in line with the Christmas sales season, and started operating at a new store. Employees who once worked at Toys R Us created a new company and revived it, and it was crowded with many families.

The new Toys R Us has a store in a shopping mall in Paramus, New Jersey, about a 30-minute drive from New York.

In addition to the Christmas sales season, there was also a resurgence for the first time in about a year and a half. Some people lined up 5 hours before the store opened, and more than 300 people lined up when it opened on the 30th.

Toys R Us once had over 700 stores in the United States, but due to the rise of online shopping and price cut competition, the bankruptcy occurred in September, and all stores were closed.

However, former employees who worked at Toys R Us for more than 30 years have established a new company in January and revived it by taking over the brand. .

At the new store, a familiar Kirin mascot character called Jeffrey welcomed the guests and the children were delighted.

On the other hand, Toys “R” Us in Japan has been operating since the bankruptcy of the headquarters and currently has about 170 stores in Japan.

New operating company CEO “Recovered a historic brand”

Richard Barry, CEO of Toys R Us's new management company, True Kids, said to NHK that "Toys R Us was revived and very excited."

Barry worked for Toys R Us for over 30 years and was one of the executives, but after the bankruptcy he worked with former colleagues to establish a new company in January and took over the Toys R Us brand. .

Barry says, “I am very excited to be able to revive Toys R Us. I was able to bring a very historic brand back to the United States and I am really glad to see the reaction of today ’s customers.” I was talking.

The new company will soon open its second store in Houston, Texas, and also want to expand its store network across the United States.