Thailand Motor Show starts on 29th US-China trade friction sales leverage 11/28 17:40
In Thailand, which boasts a high share of Japanese cars, an exhibition of the motor show opening on the 29th was released, and sales of new cars rapidly slowed against the backdrop of trade friction between the United States and China, etc., and each company sold with the introduction of new models I am trying to take advantage of.
More than 50 car brands from around the world participated in the motor show opening on the 29th in the suburbs of Bangkok, and the contents of the exhibition were released to the press on the 28th.
Last year's new car sales in Thailand were strong, exceeding 1 million for the first time in five years, but the economy slowed down due to trade friction in the United States and China. Is below.
In Thailand, the share of Japanese cars has risen to nearly 90%, which has also affected the sales of Japanese manufacturers. Each company is making efforts to leverage its sales by launching new models at motor shows.
Among these, Toyota Motor added a new hybrid vehicle to its main model, appealing its fuel efficiency, and Mazda also announced a new model of the best-selling car in Thailand.
On the other hand, competition is intensifying, such as “MG”, a Chinese manufacturer, launches a new pickup truck with a high market share of Toyota and Isuzu.
Mazda Sales Thailand's Vice President Tea said, “Sales are in a stagnation, but we hope that the new models will trigger the purchase of our customers.”