New York (AFP)
Amazon now offers free access, but with advertising, to a selection of songs and various stations to all Internet users, even those who do not have an account on the platform.
The US online distribution giant already offered music streaming to subscribers to its Prime service and an even larger catalog to customers of its Amazon Music Unlimited service.
People with a device in the Echo range, connected products activated by the voice assistant Alexa, could also have access to the free option with advertising.
The latter is also available since Monday - in the United States, Great Britain and Germany-- to all users of Apple devices, Android and Fire TV, as well as on the web, detailed Amazon on his blog.
Subscription-free users will not be able to access a specific song or album, but to various selections based on current musical styles or hits.
This new option allows the US group to compete directly with Spotify, which also offers free or paid subscriptions, and eventually to make new followers to its ecosystem.
© 2019 AFP