In China, November 11 is the "Singles Day", an exceptional balancing operation comparable to the American "Black Friday". The record sales of these annual discounts, which frenzy all meters, were worth tens of billions of euros last year. But they have mostly generated hundreds of thousands of tons of packaging waste.
On the spot, even if they have difficulty to be heard, some do their best to raise awareness about the environmental impact of the event. Especially because of the plastic packaging used during deliveries which, 99% of the time, are not recycled.