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10 November 2019In just one minute, the Chinese online shopping giant, Alibaba, received orders for a billion dollars on the occasion of the Single Day, the day dedicated to shopping on 11.11, which began at midnight (5 pm in Italy). As soon as the Chinese "black friday" offers, millions of Chinese have started buying compulsively and Alibaba has started counting orders, with the aim of breaking records of Internet sales in a single day. Only in the first five minutes, products valued at $ 4.3 billion were sold on platforms such as Taobao or T-Mall.The goal is to beat the $ 30.649 billion sold on a day last year, a figure that should be reached with more and more Internet users in China and people buying online. According to the latest quarterly results of the Alibaba Group published in early November, annual active consumers in China reached 693 million, 15.3% more than the year before.
The shopping festival was inaugurated in 2009 with the participation of only 27 stores and a collection of only 52 million yuan. The current day is worth 2.5 times the sales of American Black friday and Cyber monday combined.