Tik Tok pulls the rug .. 7 trends for social media in 2020

TalkWalkerWeb Spot brought together marketing experts from the MENA region to provide perspectives, analysis and actions that will determine the future of marketing and public relations, highlighting the seven key trends that will be important in 2020 and beyond.

Tik Tok will be the 2020 star catalog
Due to the global popularity of TikTok, 2020 will see increased brand interaction with consumers on the new platform in diverse and innovative ways to gain market share.

Healthier social media
There is growing awareness of the impact of social media on our mental health, as platforms change their approach to make their communities more friendly and less harmful.

Movements like Digital Detox are starting to help users manage the time they spend on social media.

From a business perspective, brands will need to do more to make users' social media time more useful with a focus on quality compared to quantities in content.

War privacy data and fake news
Data privacy is one of the major controversies, and concerns have been raised many times about how brands use consumer data.

In 2020, consumers are expected to demand more transparency and regulation of the data they share with brands.

Invest in artificial intelligence tools
Brands will start investing in artificial intelligence technologies to filter massive amounts of data and use what is needed to make decisions based on campaign data. This process will help professionals to work smarter and provide more accurate insights.

Marketing to Generation Z
Worldwide consumer habits are adapting to the rise of mobile phone users and the growth of Generation Z, born in the mid-1990s to the mid-2000s and characterized by their integration with social media.

Since this group has significant spending power, traditional advertising will not be effective for them, brands must be more consumer-focused and incorporate new technologies to benefit and attract their attention.

Low popularity influencers
Social media influencers face a 42% drop in popularity, due to the inability to measure the return on investment from their promotions.

Monetize user-generated content
The emergence of new niche platforms has allowed more access to tools and technology to build great content, the focus will shift from commercials to user-generated content to give consumers a sense of connectivity with brands.