"She has solid industry experience in both telecom and media, a strong impetus to implement change, a visionary approach and a strong focus on growth," says Marie Ehrling, Chairman of the Board, in a press release.

Kirkby claims to be honored to have been given the new job:

"Given its unique assets, size and market position, Telia Company has the opportunity to serve as a role model for the global telecom industry and demonstrate the benefits of digitalization to its stakeholders, especially to customers and owners," says Allison Kirkby.

The new Telia Director will take over in the second quarter of next year.

It has already been clear that Lars-Johan Jarnheimer, also his former Tele2 summit, will take over the club of presidents in Telia.