The campaign will mainly take place in social media, but will also be available in various public places, for example through posters.

- Our goal is to counteract sex purchases. If there is no demand, there will be no one selling sexual services, says Pernilla Börjesson, development manager at the County Administrative Board Västmanland.

One of the reasons for the campaign is that it has been seen that sugar dating has become more and more common.

It is the County Administrative Board in Västmanland, Gävleborg and Uppsala that together with the Police Region Mitt carry out the campaign.

In the clip, Pernilla Börjesson tells more about the purpose of the campaign and what the public should pay attention to.